Building a business is hard enough without having to worry about your company values being questioned or your authenticity being slandered.
No matter how ardently you strive to look after your company, failing to emanate trustworthiness from your brand image is a fairly quick and easy way to lose customers.
This can be particularly damaging in the eyes of the socially conscious modern consumer, one who respects the value of corporate responsibility.
Thankfully, there are ways to make your brand come across as trustworthy, and if you are in fact, trustworthy, you should not need to start panicking at all.
Certifications and Watermarks
Bold claims need good evidence to be taken seriously. For example, if you say you make the best bagel in all of New York City, you should probably make sure you can get the seal of approval to back up your claim from a reputable source.
Aside from your products themselves, however, people need to know they are dealing with a company with the infrastructure to support them. A good way to do this is to make your certificate of insurance visible.
If potential clients, employees, business partners, and candidates can see that you have the right insurance keeping them and you covered, you can start to build that all-important sense of trust and authenticity.
A Good Company Culture
A toxic company culture can seep into the metaphorical upholstery of a company, infecting processes across the board.
It will start to show your employees’ tone, the quality of your work, and the way the public perceives your products or services.
A great company culture, on the other hand, comes with a wealth of fantastic benefits, so it is worth nurturing by:
- Taking a person-centered approach to management
- Creating an environment free of judgment and prejudice
- Promoting the value of corporate responsibility
- Staying positive
Reply to Customers ASAP
Customer queries that are left to fester in the overflowing inbox can spell danger in terms of brand image.
If a business owner wants their customers to trust them, but they cannot even find the time to set up an automatic email reply, how can they hope to convince anyone of their authenticity?
Businesses that manage to get back to a customer ASAP can come across far more likable and understanding, which is wonderful news for everyone involved.
It is not always possible to get back to a customer right away, but there is some software worth taking a look at to help you out in this area, like chatbots.
Practice What You Preach
Showing customers that you can be trusted through your actions can have a much greater impact than words alone.
For example, if you say you are going to cut down your company’s carbon emissions by 50% in one year, then you best make sure you do in fact do it!
Trust takes time, but once you have established your brand as a trustworthy one, it is a reputation worth holding onto.