Are you an entrepreneur struggling to keep your business afloat during the pandemic? Have your sales and revenue been on the decline over the past year? Did you have to lay off long-time employees to deal with the bleak financial situation created by the pandemic?
Building an effective exit strategy during a pandemic involves numerous facets, including ensuring your business structure and documents are in order. This is where reliable services like ZenBusiness may be of help. Offering a variety of business and legal solutions, they can assist in making your exit transition smoother. It’s always a good idea to research thoroughly, so don’t hesitate to read up on zenbusiness llc review to see if their services align with your business’s unique needs at this critical time.
Have you nodded your head in agreement to any of the above questions? Then you already know that the pandemic has dealt a huge blow to business owners across the globe. Nearly 70% of businesses are worried about their revenue due to pandemic-driven temporary closures.
Chances are you’ve already thought about selling your business more often than you can remember. It might seem like a profitable solution to the cash flow problems your business is currently facing.
The Dilemma of Selling Your Business During the Pandemic
While most businesses will bounce back after the pandemic due to pent-up consumer demand, not all entrepreneurs would want to wait until them. Perhaps, you’re already nearing your age of retirement and don’t wish to rebuild your business. Or you might want to venture into other industries that have experienced an uptick in demand during the pandemic.
In either case, it’s important to remember that selling your business during the pandemic isn’t going to be easy. You’ll need to impress potential buyers despite the decline in sales and profits. Also, you’ll have to paint a clear picture of how your company will recover in the post-pandemic era.
In this blog, we’ve outlined a few useful tips to help you plan a rock-solid exit strategy for your business during the pandemic. Let’s get started.
Understand Your Exit Options
Before you start building an exit strategy for your company, you must have a clear idea of various options. Typically, you can choose from the following exit strategy options:
- Merger – Your company is combined with another business that operates in a similar niche but isn’t a direct competitor.
- Acquisition – You give up ownership of your business and sell it to another company.
- Initial Public Offering (IPO) – Also known as “going public”, it involves turning your company into a public business. You give up partial ownership of your business and let the general public become stockholders of your company.
- Liquidation – Your business ceases to exist, all your operations come to a halt, and your assets are sold.
It’s important to understand the implications of each type of exit strategy and determine whether it fits your goals. For instance, if you go for a merger, you’d still have some stake in the company and will have to operate as the owner.
Given the impact of the pandemic, the acquisition route might seem like the most profitable option. It’s particularly useful if you want to be free of your responsibilities as a business owner, and move towards your retired life.
You will, however, need to find an interested buyer who wants to run your company. Alternatively, you can approach business brokers who will help find relevant buyers for your business.
Know What Your Business Is Worth
Irrespective of whether you’re planning to sell your business or identify opportunities for a potential merger, you must have a clear understanding of your company’s valuation. It’s a good idea to consult an online business valuation expert, such as Website Closers, to get your business evaluated.
Knowing your company’s valuation will help you choose the most appropriate exit strategy. It’ll help you decide whether having an exit strategy for your business right now would be a wiser move than liquidating your assets.
Quantify the Impact of the Pandemic
Any potential buyer would want to take a look at your company’s sales and revenue reports. But these figures will likely have gone askew due to the pandemic. Showing the current sales and profit figures won’t impress buyers.
That’s why you need to create a detailed report highlighting the impact of the pandemic on your company’s bottom line. Outline key metrics, such as conversion rates, customer acquisition cost, customer retention rates, etc. during the pandemic, and compare them with figures from previous years.
Make sure you maintain extensive documentation related to your business operations and performance. It’ll give buyers a clearer picture of how profitable your business is going to be in the post-pandemic era. This, in turn, will help you increase the asking price and strike the best deal.
Final Thoughts
Outlining an exit strategy is a crucial part of building your business plan. Instead of trying to pull your business back from a slump, you need to understand when the time is right to call it quits. Choose an exit strategy path that fits your goals and your vision for the company. Get your business evaluated to know what it’s worth and decide an optimal ask price for potential buyers.
