New generation management consulting company, Scopernia has launched a gaming consulting platform known as Scopernia Gaming. The consulting service works by leveraging current trends on the global market like most sophisticated platforms today.
Scopernia launched its innovative proposition in the Middle East, aiming to help businesses in the gaming sector with use and branding insights from young consumers in the industry. The Dubai-based consultancy firm focuses on digital transformation and people-driven innovations, a modernity best leveraged by their new platform, Scopernia Gaming.
Gaming has proven to be a rapidly growing industry, stretching from a variety of games on online casino Canada, that easily secures a top spot as one of the most sought-after online casinos and expanding to new sectors especially with the lockdown-inducing focus on home entertainment. According to a 2020 report released by Simon Kucher & Partners consultancy, the lockdown took the global video gaming industry from $149 billion in 2019 to $170 billion.
Scopernia’s new ambition is to help businesses in the ballooning gaming industry, assisting them with branding and competitiveness. According to Jeremy Denisty – Scopernia MENA managing director, the organization is supporting organizations to get the most from the gaming industry instead of using the cursory banner-ad approach which is no longer effective.
With that in mind, the value of Scopernia’s new gaming proposition goes beyond the cursory banner-ad approach thanks to its demographic engagement. The MENA managing director also explained that the new consulting service considers the most important audiences of their organizations, with the biggest demographic in the Middle East being the youth.
By understanding the attitudes and aspirations of young people using the insights received from the gaming industry, Scopernia supports businesses and government organizations to be ready for the future. That means an organization can learn about their customers’ behavior, especially from the youths and new trends in the market.
Density further added that the platform will accelerate positive transformations in organizations while building an ecosystem full of opportunities that will help the market thrive in the new normal. That goes in line with Scopernia’s mission statement of assisting organizations to become more future-ready using a host of branding and digital transformation services. That means the new innovative service will have a significant impact on the next step.
Scopernia will run the new service with the help of Lalit Vase, a gaming executive who has been in the industry for over two decades working at Red Entertainment Distribution. Vase is also currently running two independent gaming ventures in Dubai – talent development organization NASR Esports and a creative agency known as Power League Gaming. That makes him the best man to help Scopernia Gaming have a strong footing.
According to Vase, it’s only a matter of time before Scopernia Gaming finds its footing, considering the current state of gaming. Over the last two decades, Vase has seen the industry rise from a niche business to a multibillion-dollar entertainment business popular on the mainstream. The video game market is also growing alongside eSports in the Middle East, and it’s evident that the future is bright. That’s why Scopernia Gaming aims at advising companies and people on how to leverage the lessons they learn from the industry.