March 12, 2021 – Midland, Mich. -Northwood University has been named one of the winners of the second annual BlueJeans by Verizon Customer Award. Long a proponent of the BlueJeans by Verizon video conferencing tool, Northwood University has expanded its use of the versatile platform in ways unimagined even a year ago.
“When the pandemic hit, we knew Northwood’s top priority was to ensure our students could continue their education, regardless of whether they were on campus, in quarantine or isolation, or joining their classes remotely,” said Kristin Stehouwer, academic vice president and provost. “It’s thanks to the ingenuity of our faculty and staff that we could do so through the BlueJeans platform.”
The awards recognize customers who are deploying BlueJeans solutions to achieve outcomes that positively drive their business and society forward.
Verizon received more than 100 submissions from customers around the world using BlueJeans to improve the way they communicate, collaborate and meet. Northwood University was named an honorable mention winner in the Most Innovative Case Use category, one of just 10 honorable mentions across four categories. The category recognizes “an organization that has demonstrated superior skills in applying video conferencing technology in support of an insightful and creative use case outside of standard meetings.” The winner was the Phoenix Suns of the NBA, with a second honorable mention going to Snap Assessment & Education.
“With the Covid-19 pandemic necessitating more remote collaboration, the use of video conferencing within nearly every industry and organization rose to levels never seen before,” said John Knightly, chief marketing officer, BlueJeans by Verizon. “Whether our customers already had a unified communication strategy in place or were just starting their digital journey, we saw some truly exceptional uses of our platform to inspire, entertain, educate, and drive real business results over the past year – and we are honored by all of those who have chosen to partner with BlueJeans to support their teams and missions.”
BlueJeans is a cloud service platform that connects desktops, mobile devices and room systems in one video meeting. Thousands of organizations from growing businesses to Fortune 500 leaders use BlueJeans every day for video meetings and large interactive events, so people can work productively where and how they want.
In recognizing Northwood, BlueJeans by Verizon noted “Looking to support asynchronous teaching methods at the start of the pandemic and a flexible, choice model thereafter, Northwood University uses BlueJeans Meetings to livestream classes, share videos, whiteboards, and online games; to conduct breakout sessions and team presentations; and to facilitate exams using a real-time online (RTO) approach to teaching.”
Northwood’s entry was submitted by Jeanna Cronk, Center for Excellence co-director. The school’s use of BlueJeans has been instrumental in continuing all activities that support its mission to develop leaders of a global, free-enterprise society.
“The integration of a Real-time Online (RTO) BlueJeans Meetings option within Northwood University’s Fall in-person courses gave our students the freedom to make a personal choice based on their comfort level, medical history and family needs,” said Cronk. “For some students, the RTO format was the only reason they were able to continue their education during the Fall 2020 semester. The university engaged employees from academics, student services, information technology, and the Center for Excellence to plan, implement, and support this in-person and RTO hybrid, but it was the faculty members’ persistence and willingness to explore this new teaching model that really stood out.”
Based on Northwood’s enterprise usage reports, there was an average of 3,357 BlueJeans Meetings conducted each month during 2020. That is a 675% increase over the 433 monthly average BlueJeans Meetings in 2019. In February 2020, just before Northwood University pivoted to fully online courses, there were a total of 468 BlueJeans Meetings. In March 2020, there were a total of just over 3,000 (an increase of 541%). The total number of BlueJeans Meetings conducted in 2020 at Northwood University was 40,292.
To compete in the 2021 BlueJeans Best of Breeds Awards, customers submitted their deployment stories in one of the four categories, where a panel of judges evaluated the submissions based on the creativity, impact and business value. This year’s judging panel included Brandt Krueger, meeting and events technical producer and consultant, Event Technology Consulting; David Maldow, CEO, Let’s Do Video; John Knightly, chief marketing officer, BlueJeans by Verizon; and Eric Spadafora, Verizon vice president of business sales.
Learn more about the 2021 BlueJeans by Verizon Customer Awards.
ABOUT NORTHWOOD UNIVERSITY
Northwood University is committed to developing leaders of a global free-enterprise society and prepares students for success in their careers and communities. Rooted in the Northwood Idea, the university promotes the importance of free enterprise, ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at a full-service, residential campus located in Midland, Michigan. The Adult Degree Program is offered in multiple states and online for students with transfer credits and work experience who are looking to complete their undergraduate degree. The DeVos Graduate School of Management offers MBA and Master of Science degrees in Finance, Business Analytics, and Organizational Leadership with day and evening, and online delivery options. The Doctor of Business Administration (DBA) program is delivered online, with a differentiated focus on leadership and business analytics using both qualitative and quantitative methodologies. International education is offered through study abroad and at International Program Centers in Switzerland, China (Changchun and Wuxi), Sri Lanka, and Ras al Khaimah (UAE). For additional information regarding Northwood University, go to www.northwood.edu.