A well-written website filled with information might not get as much traffic as a less detailed website for several reasons.
Rather than going over each element of search engine optimization, it would be better to just point out the single element that can generate the most traffic. Blogs attract visitors because they break the mold on what a website means, as well as go beyond the limits of what a website can be. There are blogs full of funny pictures and short captions that aren’t penalized for having ‘thin’ content, just as there are blog posts that contain walls of text that rank high because visitors love the unique style. Learn how adding a blog can bring more traffic to your website.
More Organic Keywords and Phrases
Blogs don’t have to be updated every single day, but to get the most use out of them they should feature a new post from time to time, at least. Whenever a new blog post goes online, it contains way more than the thoughts of the author. Think of all the keywords and search phrases that could be included in a blog on your website? People might start coming to your blog to read your commentary, then discover the rest of your website. Alternatively, website visitors might be impressed with the fact that you have added and maintained a blog. With the addition of a blog, the additional keywords and phrases leading back to your web properties will be a big bonus in terms of traffic.
More Opportunities to Gain Visitors Naturally
As you add more pages to your blog, it is kind of like a spider weaving a bigger and even more elaborate web. Your blog would act as a kind of extension of your ‘web,’ which would lead you to gaining more visitors and increase traffic, totally naturally. With more webpages up, more visitors are going to land on your website. Read this blogging guide to find out how to launch your blog, as well as tips on how to keep it up to date.
More Reasons for Visitors to Come Back
Creating a website that is visually beautiful, functionally impressive, or informationally sound isn’t too hard these days. People can come to a great website, absorb everything that they see, then leave and have no intention of ever returning. This is pretty much how the internet works, largely, with the exception of news sites and blogs. When visitors land on a blog that they enjoy, they want to come back. In fact, they will look at past posts get an idea of when the next post is going to go up. Hosting a blog can be the reason why most of your website visitors start coming back.
More Chances for Search Engines to Index Your Website
Just how big should an ideal website be? Some websites might have 100 pages linked together, or just a single one. Now, once your website is fully created, how much are you going to tweak the individual pages? Probably not by much, as changes can cause issues with indexing. So, after a website is two or three years old, without much in the way of fresh content, what do you think happens to how it ranks? Unfortunately, it probably will start to rank pretty poorly. This is why a blog that kind of acts as a means of providing visitors with supplementary information and addendums is so helpful. Running a blog gives you more chances to have your site indexed by the search engines. You can keep your website intact, for historical reasons, but still get indexed regularly.
More Opportunities for Links and Mentions
If you were to create a blog that you filled with interesting content, then you would probably benefit from some citations, mentions, and super valuable link juice. Smaller, up-and-coming bloggers would want to mention your blog for the positive association and reputation. And if your blog includes exclusive or industry specific information, you could become something of a trusted expert in your own right. Have no doubt, maintaining a blog is hard work but successful bloggers keep up because of the ongoing benefit.
Whether you are selling products on your website or just want to keep seeing your visitor count go up, a blog is one of the best tools that you can use to get repeat and new visitors. As you write new posts, you will have more people arrive who enjoy your content. Commenting gives your readers the chance to interact with you and delve deeper into the thoughts that you share. Guest posts and even contests are other things that you can do with your blog to keep your content fresh. Keep up the posting schedule and your traffic will always increase.