Many people manipulate the topic of incentive installs and try to come up with the idea that motivated mobile app installs may harm your product, so you should not by it. We will try to prove the opposite for iOS and Android products in a brief and condensed way. Our idea is to show how it exactly works, referring to the ASO industry experts, instead of making up 20 reasons “why”.
How mobile app installs by keywords are made
First, keyword installs are something you normally do too. You search for an app in Google Play or App Store. You use words and phrases that reflect the idea of the product you want, so you use keywords to find 250 options in the search. Out of 250 apps, you will, probably, pick up one and download it. You were doing it in your location, the USA, for example. So, that is how you get the keyword installs. When you order one, either real people or bots will perform this task for you. The second option is more reliable when you try to get a massive marketing campaign running. For example, it is almost impossible to get 10,000 daily reliable incentive downloaders for a 6-7 days campaign.
What are the results and possible risks
When you buy mobile app installs, you show the search algorithms of the App or Play Store some tendency. Its idea is to prove that your app is more popular by a certain search request than any other. You should do it cautiously, as the main risk of promotion by installs will be to lose your app ranks from a wrong strategy. As a rule, Android applications are less vulnerable than iOS products. The main idea is that incentive traffic should be no more than 50-60% of all traffic per keyword. When it is done together with other factors, you begin to grow even with 40-50 motivated downloads per day. It is possible to become the top 5th by most of the keywords in 7-10 days.
What to test it quickly and safely? You can buy mobile app installs for your application and find out how high you can rank your app up.