News is spreading everywhere. Spreading important information every hour, journalists are having a hard time supplying accurate information to the public.
More dangerously, journalists have a responsibility to provide timely information that will make the public feel better. Making their news appealing is a constant challenge. And they can achieve this through mapping technology. Imagine that the weather forecasters are reporting an impending storm in their area. It may not be as obvious when no graphs or geographical data are shown. But when he reports about the use of GIS tools, he can clearly inform the general public when a storm can be expected in their area, how strong its impact, its movement may be and how long it lasts.
Viewers will not have a hard time understanding this important news. Certainly, they will take the necessary steps to keep them alert and ready for the coming typhoon. An example of how mapping can be better used in responsible journalism.
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Creating maps for better journalism
Even if you are comfortable sitting on your favorite couch, watching the news night after night, you still reduce the pain. It’s good that in recent years, big TV networks have already invested in GIS technology. Now, almost every night, maps are presented there to make the news more understandable and engaging.
GIS mapping technology can also be used in many fields in journalism. Using GIS tools, networks and newsletters are eligible to:
- Save time
- Save resources
- Journalists collaborate better with journalists
- Investigation In-depth investigation and journalism
- G is lively news to tell through GIS-based maps
Using geography to view, analyze and discover data is a great help to provide citizens with a better perspective on current events and how they can affect lives. GIS technology helps journalists discover trends, select areas and isolate data so that the most relevant information is clearly seen. Geographical patterns should be used to determine what information should be conveyed to the viewer. GIS definitions allow journalists to see information that relates to their stories, including:
- County limits
- Demographic information
When statistics are available through GIS tools, journalists are able to shift their geographical focus. They can start interviewing people about this particular geography. With the help of these tools nearby, journalists are able to pick the most important stories to tell. When journalists dig up information using these tools, the statistics make more sense. Suddenly, telling information stories is no longer a difficult task.
How mapping is also a solution to competitive analysis
By planning your own and competing store locations, then writing the markets for age, income, household price, zip code, etc., you will find the truth that you need to be aggressive marketing strategies. Mapping can be a valuable tool even when the sole marketing asset of a business is a customer list with no transaction information or the name and address of something else because important geographic information can be combined and then can be analyzed. Franchisors and chain stores rely heavily on mapping technology to assign regions and drive customer traffic based on natural and man-made barriers.