In theory, finding a wide audience for your beloved music has never been easier. The internet makes it possible to share your material with billions of potential listeners and fans. The flipside of this is that the same is true for everyone. The digital realm is flooded with so many musical offerings that it’s easy to get lost in the flood.
There are a few solid ways to get yourself heard besides just the quality of your songwriting. Think carefully about your strategy for connecting with potential fans via YouTube and it’ll make it a lot easier to build your base. Here are a few good tactics:
1) Upload High-Quality Files
This is the most important thing to think about: make sure that the quality of your YouTube uploads is as high as possible. People can be put off instantly by fuzzy vocals or background noise. Remember how important the first few seconds of any music video are: if the audience are going in cold, then they make their minds up very quickly. Letting your music speak clearly makes it more accessible, and far more professional in its presentation.
If you don’t have access to a professional recording studio, getting a top-quality kit is the best way to improve your sound quality. It also looks great if you decide to do live videos!
Shopping around for the best offers on high-end instruments is obviously really important if you’re on a budget. Checking out review sites and one-time discounts can help you acquire some really swanky stuff without paying through the nose.
For example, if you’re a drummer (or your band has a drummer), checking out a review of the best cymbals can help you acquire just one or two top-notch items. Then, pick up other bits and pieces as they come around on offer.
2) Live Videos
Not everyone has the budget for a slick, choreographed music video. The good news? You can get a long way with a decent live video. It has a personal touch, and allows your audience to get to know you and put faces to the music. It’s also something else for the audience to focus on which may hold their attention, allowing them to experience more of the music.
Intimacy is a strong selling point when you don’t already have a massive YouTube following. Invite the world to get to know you. Finding a friend or family member with some shooting experience is a cheap and easy way to make your YouTube offering that bit more unique and appealing.
4) Get the Word Out
Asking friends and existing fans to be your ambassadors on social media is basic, but so effective. Each person who shares your music on Facebook is putting you in front of hundreds of potential fans. Encouraging those who are close to you to get the word out and share their fond experience of seeing you play live will pay dividends in the long run.
Having an accessible Facebook page for your work is also a must. Make sure that your strongest and most popular work is prominent. This page should, again, be an intimate place where you put your music on display. Regularly updating is also a good idea – when people know that they’re likely to find something new, they’re likely to return to you more often.
The long and short of it is that you need to make sure your offering is available to as many people as possible, with people to vouch for it. And then once you get people to check you out, make sure your YouTube performances are as high-quality and well-produced as possible. Hold the attention, bring people back time and time again, and you stand a much better chance of being recognized by a big player.
Be patient, work hard, and make some noise!