Today, the debates on the most impactful app store product page elements have been hot. These debates have been focused on the goal of growing the app performance and ranking. For some hackers, they believe that the most important thing is the description. But others believe that mobile icons can beat those elements of the pages as far as significance is concerned.
App store screenshots are more like you are checking a particular product from the outside of the store. That product looks so appealing and fascinating. So, you decide to come inside because you really want that thing. The screenshots work in the same way. They can invite the users to come inside because people appreciate them.
There are people who would say that app screenshots do not have an influence to App Store Optimization (ASO). But hey, this is a mistake. The screenshots can’t perhaps directly affect the ranking of your app store ranking, but they have this dramatic role in terms of conversion through a deliberate optimization process. That’s why to create screenshots does have a vital function towards ASO. Creating them is even considered to impact 18% or even higher conversion rate through the use of right and perfect screenshots.
It truly makes sense for Apple Search Ads and store search results to increase the conversion rates. Nevertheless, when a person visits a particular product page, the App screenshots has the tendency to catch the attention. Why? They have the real visual impact and they provide a large part of the page space.
Why App Store Screenshots Are Important?
The experts in this field can prove that about less than 2% of the users want to use buttons like “read more.” They would tend to neglect the app description as they don’t want to spend more time in reading. In other words, it is the visuals that really work.
It’s not even a surprising fact. Visual language really works as it communicates well with the audience. Visuals do have better influence on the audiences. This is the reason why app screenshots and store screenshots can absolutely grab the attention of the potential customers. You can’t argue this fact.
Perceptively, there can be users who assess the value of an app based on two important aspects: Screenshots and App Reviews. Screenshots are the visualized presentation of the application, while reviews are the written facts about the app.
With respect to the screenshots as visuals, there are questions that have to be answered:
- Can an app address some specific users’ issues and problems?
- What is the real quality of an application?
- Is spending money for an app worth it?
These questions can provide better direction as far as understanding the importance of app screenshot generation is concerned. You have to be mindful that those screenshots are nothing when they are not able to answer the questions mentioned above.
Furthermore, the screenshots should be engaging enough. The goal is to have perfectly crafted screenshots and to enhance your efforts toward ASO. Hence, it is important for you to know the things that are relevant to screenshot significance.
Determining the acceptable formats to design tricks is quite necessary. Your ultimate goal should be to act like a pro when taking your custom background screenshots.
Screenshots Boost App Store Optimization
You want your organic ranking to be high in the app store search results, right? That’s why you need to understand the value of visuals. Screenshots can bring you to the next level. But there are crucial things that you need to understand before you can realize the goal.
When it comes to functionalities and app interface, both screenshots and app preview videos can smoothly demonstrate them. The visuals are displays that can directly be found on the app’s details page of both Apple and Google stores. The seen visuals can truly help the potential users of the app to come up with a final decision.
But their decision should be based on their subjective judgment of whether or not a particular app is useful. Furthermore, nice and engaging app screenshots can avoid “test run”-traffic that is evident on the app page. The visualized iOS screenshots can allow the users to understand the idea of application appearance and how to use the app.
So, if you are decided to put your business app in a listing page, you have to make sure that the screenshot sizes for app store are accurate and presentable. People keep all their eyes on the details of your screenshots.
It is vital that the screenshots have striking elements. Otherwise, your application will not benefit from the screenshots and your ranking on the listing search results can be affected.
One of the available firms to help you with the ranking of your app through providing better and more engaging screenshots is Ramotion. They have App Store templates for Sketch created by Zack Gemmell. The size can be in 5.5 inches with variations in terms of styles and colors.
It is significant that the screenshots can meet the technical requirements. Of course, you can hire a professional team to help you in crafting screenshots for app store and google play. It is essential that the screenshots should look appealing and professional. By this way, ranking on the app stores can be easy.
It is important to keep in mind that the screenshots on each store product page are limited. The allowable maximum number is up to 10 images on the App Store. It is true because of the so-called “screenshots limit enhancement.”
As well, keep in mind that if you are going to add an app preview to your store page, you can then have a total of 11 images as the app preview would be the first screenshot. All these things should be noted if you want your application to rank organically in the app stores. Your iPad pro uploaded screenshot should function for the betterment of your ranking.
Meanwhile, there is a relevant news about Adobe that is dealing with ‘painful’ early reviews when their Photoshop for iPad is listed on the app stores. The reasons why the reviews for Adobe are not favorable should be understood well so that you can avoid the same predicament.