While people are likely to conduct their online business via personal computers, more users are going mobile. The mobile apps market has been growing steadily since 2008.
Global app downloads are projected to reach $284 billion by the year 2020. 96% of daily revenue from online radio and video sites is generated through user engagement on mobile devices.
The fact is, many businesses are profiting from mobile app engagement. Finding new ways to reach potential customers is the goal of every thriving business. By keeping your brand grounded, you lose the ability to make it omnipresent. To add some further proof, here’s five reasons to invest in mobile app development.
Making money is always first priority. With mobile apps, you’ll be opening your business up to new flows of income. Payments can now be streamlined into a quick checkout process. Sensitive bank account information is already stored and replaced by a nondescript symbol that can only be read by the app. In addition to payments, your app can also be monetized so you earn money even after it’s been downloaded. Some apps are GPS-enabled to broadcast location specific ads into parts of the program.
Customers can appreciate how apps can connect them to their favorite brands. Unlike flyers, e-mails, and other forms of advertisement, the app acts like a concentrated stream of information tailored to that customer’s tastes. No extra fringe, just give them the service they expect from your business. As long as the app’s user interface is sound, customers may purchase your product via the app instead of hassling with other websites.
Figuring out how many users engage with your brand can be easily answered with through the app rather than a website’s algorithm feature. An app can already record how much time a user spends on it, and where it’s spent, to make it easier to navigate. This data can be used in market research to determine which areas your business needs to improve in.
Your business, like everything else in this world, is a social institution. This can be arranged by including links to your company’s Twitter, Facebook, or Instagram pages. A more direct way would be to let your customers use your app as a social media platform. Adding a comments section, chat, or direct messaging feature in the program can allow customers to communicate and form groups around your products.
Another valuable asset mobile apps can save you and your customers is time. Time saved on the business’ end would mean less money spent on advertising. For the consumers, it frees up time they would’ve spent scanning their home computers. The technology creates a pocket sized version of your store that can be accessed in minutes. Being connected via instant messaging means direct feedback between supplier and client. Any concerns about the product can be sent for customer service to handle immediately. Expedient customer service reps can do wonders to heighten your shoppers’ experiences.