HERE – The Location Platform Enabling the Autonomous World

Imagine the enablement of a high definition 3D physical map, and then overlaying the data from a variety of sensors. Then, view correlations between cars & people, drones, consumers & advertising, businesses, and more … enter the autonomous World from HERE.

This year at the massive CES conference (think 150,000+ in attendance) HERE shared how they are building an OS and an Open location platform to enable the autonomous World. The key here though is the building of partnerships with the likes of Vodafone, SAP, Bosch, Continental IBM… all help building the platform, bringing their data into a sharing economy World. No one company is able to do this on their own according to HERE CEO, Edzard Overbeek. It was very clear after seeing and hearing from HERE insiders that the HERE location platform aims to be open and is made possible by partnerships!

Some of the vehicle technology present at CES, much of it reliant upon location technology and even a location technology platform, included self driving vehicles, artificial intelligence for vehicles, LiDAR sensors, collision avoidance systems, sophisticated navigation and routing, and much more. Of particular interest at CES was the presence of the Virgin hyperloop-one. This high-speed transportation solution aims to connect people and cities in a futuristic-like setting.

Announced at CES, The newly formed HERE Mobility Marketplace (a software solution serving as a central hub for supplying and requesting mobility services) was created with the aim of making it easier to get around by bringing all services on offer into one place. For service providers, the HERE Open Mobility Marketplace offers an opportunity to reach new customers, and for consumers, it means greater choice and easier accessibility.

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