Real-time video from roadside cameras across the U.S. and Canada brings ‘eyes-on-the-ground’ to TV traffic and weather reports.
Andover, MA and Fairfax, VA – Tuesday, April 7, 2015 – WSI, the Professional Division of The Weather Company, and TrafficLand, the largest authorized aggregator of live traffic video in the U.S., have announced an agreement for WSI to integrate and resell TrafficLand network video.
Under the agreement, WSI will offer TrafficLand video to television station clients for traffic and weather news reporting, either integrated with WSI’s Max TrafficTM real-time visualization and street-level mapping solution, or as stand-alone content for integration with other on-air and digital platforms.
TrafficLand will provide WSI with access to real-time video from more than 18,000 U.S. Department of Transportation roadside traffic cameras currently on the TrafficLand network.
“Nothing brings traffic and weather information to life like live video,” said Lawrence Nelson, CEO of TrafficLand. “And nothing beats live video for verifying ground conditions at specific locations. By combining our unique content and capabilities, this partnership between TrafficLand and WSI will dramatically advance TV traffic and weather reporting, keeping the traveling public and businesses that rely on our roads better informed, safer and will help them operate more efficiently—real quality of life improvements.”
“This partnership provides our customers with a tremendous opportunity to dramatically enhance their traffic and weather reports,” said Mark Gildersleeve, president, WSI. “They can now show live video of weather and traffic conditions in many more locations, instantly verifying their forecasts. In TV, it’s all about live video, and the TrafficLand network enables WSI’s Max Traffic to take that to a whole new level.”
To learn more about WSI’s integration of TrafficLand’s network video into Max Traffic, visit the WSI Booth #SL4610, South Hall Lower, at the 2015 NAB Show, Las Vegas Convention Center, Las Vegas, April 13 -16.
About TrafficLand
Working closely with its DOT partners, TrafficLand has become the largest authorized aggregator and distributor of live traffic video in the U.S. Its patented Image Engine® technology helps DOTs control unauthorized video access and unplanned demand spikes and provides single- source access to live traffic video from over 18,000 traffic cameras, in more than 200 cities on its network. Video formats and services offered by TrafficLand support mobile applications, traveler information websites, broadcast traffic reporting, navigation devices and a dedicated service for
DOTs and public safety agencies to aid traffic management and emergency response. More information is available about TrafficLand at www.trafficland.com.
About WSI Corporation
Weather Means BusinessTM. WSI is the world’s leading provider of weather-driven business solutions that enable enterprises to make better decisions using the most accurate and precise weather data available.
WSI serves some of the world’s biggest brands in the aviation, energy, insurance, and media markets, as well as federal and state government agencies. We are proud to be a part of The Weather Company, which focuses entirely on the weather, delivering billions of discrete forecasts per day around the world, through a media portfolio that includes The Weather Channel®,weather.com®, WSI and Weather Underground. Learn more at www.wsi.com.