As a GeoGeek who’s also craft beer crazy this one is right up my alley – and likely yours too! The Denver Beer Co. is GPS tagging special cans of beer with secret locations for a beer photo challenge!
Denver Beer Co. marks cans of Incredible Pedal and Graham Cracker Porter with 24 distinct GPS coords
Here’s the deal… Denver Beer Co. (DBC) is releasing two of its most popular brews in 12-ounce cans from Ball Corporation (NYSE: BLL). DBC utilized Ball’s new Dynamark™ variable printing technology to mark each can of Incredible Pedal and Graham Cracker Porter with one of 24 distinct GPS coordinates. These coordinates correspond to locations in Colorado, for a total of 24 unique secret locations. The promotion, dubbed the DBC Explorer Challenge, requires participants to visit all 24 locations and take a photo in each spot to be eligible for the grand prize – free Denver Beer Co. beer for one year.
