New York, N.Y., January 14, 2014–In a way that anyone can understand, How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business by Vinay Trivedi (Apress Media) spells out the essential technical terms and technologies involved in Internet startups and web applications.
Nontechnical readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. Vinay Trivedi—entrepreneur, investor, tech enthusiast and Harvard grad—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. “Success, creativity, and efficiency will lie with people who understand how to match the needs of users with the basics of technology,” said Joe Lassiter, Harvard Business School professor and Faculty Chair of the Harvard Innovation Lab. “Through the simplicity of his presentation, Vinay shows that the basics can be straightforwardly understood by anyone who puts in the time and effort to learn.” The working premise of this book— Internet hardware, application software and business process— is that none of it is beyond the basic understanding of nontechnical readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to the Internet. Readers of How to Speak Tech will acquire basic fluency in the language of all aspects of technology in business, including: