Looks like some research analysts are hot on Instagram for business… really hot! Research from SumAll reveals that the best social media platform for marketers is Instagram – Indeed a picture may be worth a thousand words, or more!
Some details of the research… Though Instagram recently opened up for advertising, SumAll’s figures relate to unpaid and organic Instagram traffic. According to data from SumAll’s clients for the first 11 months, US businesses that used Instagram saw revenue increases between 1.5 to 3.5 percent, while UK companies experienced an estimated 3.6 jump in revenue due to Instagram activity.
FYI, yours truly uses the free SumAll tools for social media analytics and it’s darned sweet! Read more via thenextweb.com