Munich, 27 August 2013. The new augmented reality app, "McMission" McDonald’s Germany, is a playful approach educate McDonald’s visitors and mobile users on the company’s commitment to sustainability. Coinciding with the publishing of McDonald’s third Corporate Responsibility Report, the app is now available on Google Play and the iTunes App Store for download. Through four interactive mini-games, visitors learn about the societal and environmental initiatives in which McDonald’s and its franchisees are involved.
"With McMission we want to bring our guests closer though playful central aspects of sustainability," says Philipp Wachholz, Director of Corporate Affairs at McDonald’s Germany. "We have chosen Augmented Reality as a technology because it brings together the real restaurant experience with fascinating virtual animation."
The app consists of four "missions" that not only educate users on McDonald’s, but also encourage them to interact with the app itself. From learning about renewable energy in "Eco-Spinning“, users can experience "Origin Puzzle", “Recycling Crash Course" and "Waste-dunking" where they learn about proper waste disposal. Each mission concludes with a mini-quiz on the information already presented.
The games can be launched through scanning things in McDonald’s like a box of French Fries or images in the Sustainability Report, available at certain locations. Through the integration of social media, guests can share their game achievements via Facebook, Twitter and Google Plus.
Metaio developed the augmented reality portion of the app in conjunction with communications agency LessingvonKlenze, and in cooperation with creative digital agency Heye, all based in Munich.
Watch a video of the app in action in YouTube.
To learn more about Metaio, the Augmented Reality Company, please visit us at www.metaio.com.
For more information and to download the game “triggers”, please visit http://mcmission.mcdonalds.de. Pictues with image courtesy McDonald’s are available here.
About Metaio
The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the user’s camera view looking upon the real world. Serving over 50,000 developers and powering more than 1000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio’s AR software. Learn more at www.metaio.com.
About McDonald’s Germany
The German first McDonald’s restaurant opened on 4 December 1971 at the Martin-Luther-Straße in Munich. Nationwide in 1,440 McDonald’s restaurants employ 243 and its franchisees in average of around 64,000 people. With more than 2.7 million guests every day McDonald’s in Germany is the market leader in restaurants
