Today, Instagram adds the ability for users to create and share a 15 second (max) length clip, even cooler, the user can create a 15 second long video clip collage (think stitch together several videos). Big deal you might think! Well, what’s cool about this is that Instagram videos provide video filters (13 of them!) that allow the users to create beautiful video clips (with Instagram stabilization) to share. The usability is awesome, additionally, edits can be made easily and the app is fast and simple to use – sorry but Vine fails at this!
Key components of Instagram video are simplicity of use, beauty, and community – the key here is community! Instagram will win this battle against others (like vine) because of the community and their engagement… plain and simple! See more about the new Instagram + video in this video recording from the press conference held by facebook
Some Instagram facts:
- 16 billion photos shared
- More than a billion likes every day (high engagement)
- 130 million users
- It’s about coming together and staying connected…
Recall, Instagram was born out of the idea of a location sharing app (Bourbon) that was designed to quickly, and simply share photos and videos in a beautiful way. This new functionality of video on Instagram completes the vision that was in Bourbon
Instagram with video is available today for iOS and Android! You can see my first Instagram video HERE