Many application developers today find it hard to make sufficient money on app download sales and are therefore exploring other, complementary business models. In-app advertising is a way to monetize their apps, either as an alternative way to fund their development work, or to subsidize the app download price or subscription cost for users. According to a recent report by Juniper Research (“Mobile Advertising – Messaging, In-App and Mobile Internet Strategies 2012-2017”), in-app advertising spend across all mobile devices will reach $7.1 billion by 2015.
The collaboration between MoSync and InMobi removes the headaches for developers to sign legal agreements with multiple platform providers to be able to display ads cross-platform.
“It was very straight-forward and easy to add support for InMobi’s JavasScript Advertisement API within the MoSync development environment,” says Alex Jonsson, Chief Technical Officer at MoSync. “InMobi’s platform-independent mobile ad network and MoSync’s rich cross-platform development environment make for a logical and mutually beneficial partner collaboration, which enables developers to easily integrate mobile ad functionality into their HTML5 apps across multiple platforms in one go, including Android, iOS and Windows Phone.”
“We are excited about our partnership with MoSync and the opportunity to enable the vibrant community of MoSync developers to monetize their apps by leveraging the InMobi mobile advertising network globally,” says Patrick Pettay, Head of App Developer Business Development, EMEA at InMobi.
InMobi currently reaches 578 million consumers in 165 countries across five continents. MoSync developers can sign up for an account with InMobi at http://www.inmobi.com/partners/MoSync.
InMobi is the largest independent mobile advertising network. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of mobile ad impressions daily. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobile rich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.