This one seems to be a natural fit as popular social networking platform, Hootsuite has acquired another Vancouver-based startup, Geotoko. Geotoko technology reports on geo-based social media interactions like key influencers, customer sentiment, and demographic patterns to help businesses draw conclusions about audience behavior, as well as help brands reward customers for checking-in via Foursquare and Facebook Places. You may recall that Geotoko got a huge push last year via the popular techchrunch disrupt event.
With the new tools, businesses can gather competitive intelligence to see how their reviews and traffic compare trends across locations. Have a look at the new HootSuite video (featuring The Radii) demonstrating Geotoko’s functionality.