This via the waze blog… The contest is about munching soccer ball ‘road goodies’ (small icons scattered along the waze maps worth points when driven over) for the win.
Similar to the world cup strubtire, the 100 + countries where there are waze users will be competing tournament style, in different phases of the game. Soccer balls will be distributed all over the map and the countries that munch the most soccer ball road goodies will advance to the next round.
The first round includes everyone, the second round is the sweet 16 and the third and final round is the final four. Were gonna be giving away three ipads to winners.
More details can be found here: