Program Rollout Extends World’s Largest AR Partner Network to North America; Scaled Approach Signals Big Future for Augmented Reality
LOS ANGELES (March 1, 2010) – Bringing a potent new business opportunity to U.S. VARs and Resellers, Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR), today rolled out an ambitious program to recruit strategic Partners in a range of vertical markets throughout North America and equip them with next-generation tools to independently market and develop customized AR solutions.
Total Immersion simultaneously announced the immediate availability of D’Fusion 2.2, including D’Fusion Studio — the industry’s most advanced, reliable and flexible AR software toolkit, which makes AR application development accessible and cost-effective. This latest version includes the first release of D’Fusion’s AR authoring tool, which eliminates the need for programming to integrate objects into the AR scenario. The D’Fusion toolkit also features YouTube and Facebook integration and additional OS compatibility, including Mac OS Snow Leopard support.
Total Immersion has deployed D’Fusion worldwide across a variety of distribution platforms and segments, among them online marketing and promotions, retail, digital out-of-home, consumer products, themed entertainment and publishing. The company has set standards in augmented reality since 1999, with a continuous string of industry firsts. Total Immersion is responsible for the largest deployments in the history of the category, and continues to lead AR development worldwide. The company is poised for a series of groundbreaking product releases during the first half of this year, solidifying its technology leadership in completing the build of its next-generation platform, supporting cross-media augmented reality applications.
According to Gartner, Inc., augmented reality is one of the "top 10 disruptive technologies" of our time. Total Immersion, the commercial pioneer in the space, brings more than a decade of experience on three continents, an extensive and proven support infrastructure, and a host of profit opportunities for participating Partners. Total Immersion Partners can help drive AR standards on a worldwide scale while benefiting from the largest AR team dedicated to supporting Partner businesses – from pre-sales and sales activity, to tech support, to lead sharing and co-marketing opportunities.
As ReadWriteWeb recently reported, "The possibilities for AR are virtually endless. In a few years, any well known company will have AR as a major part of their marketing repertoire… As AR becomes less of an experimental geek technology, it gets easier to create, and easier for personal brands to take advantage of it."
"Total Immersion’s growth strategy outside North America has been driven in large measure through our Partners, each of whom brings specialized expertise and geographic reach that complement our overall sales and distribution effort," said Greg Davis, North America General Manager, Total Immersion. In 2009 Total Immersion deployed some 270 projects in 50 countries, with more than 50 percent of the business completed through the Partner network.
"Now, in bringing our Partner Program to North America, we’re effectively
expanding the market for AR, engaging with Partners to reach important new audiences," Davis said. "Total Immersion is an outstanding company with which to do business, because we’re empowering Partners with all the tools and techniques they need to deploy augmented reality successfully. It’s a classic win-win: Partners grow their businesses while working with a proven platform for AR, accessing expertise, best practices and a wide range of AR concept databases . Supported by a global infrastructure, our proprietary solution is backed by a structured program that has been designed for mutual gain — and that will mean a great deal of profitable work for our Partners."
For information on the program, visit http://www.t-immersion.com/en,partners,37.html. In North America, contact Greg Davis at (greg.davis@t-immersion.com); outside North America, contact Antoine Brachet (antoine.brachet@t-immersion.com).
About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusionr technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and in the U.S., and supports a network of more than 65 partners worldwide. Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.
