collaboratively developed in one week by quirky’s community
New York, NY, November 5, 2009 — Today marks the official release of the Beamer – a community developed, iPhone case with a built in light. This light can function both as a flash for your iPhone’s camera as well as a light to brighten things up when necessary. Dropped something under the table, squinting to read a menu in candlelight, can’t find your keys, or just frustrated by those dark mobile photos? Beamer is the case that shines!
Beamer is a hard plastic, slim fitting case with a friction-fit, 2 piece design. Beamer’s base slides out for quick insertion of your iPhone. Turning on the light is easy. Simply press the silicone button once and the light will remain on for 10 seconds – leaving you with enough time to snap your picture. Pressing the button twice in a row will leave the light on indefinitely until you are ready to turn it off – to do so, just press the button a 3rd time.
Beamer’s super bright LED will be with you at all times so that you and your phone can feel protected. The Beamer comes equipped with a replaceable coin cell battery that provides 10 hours of super bright illumination.
You can chose from one of quirky’s funky case colors. With the Beamer, all you iPhone-ers out there need not feel jealous of your Blackberry-ing friends. Now you too can have stellar phone pictures.
Beamer is the eighteenth product designed and developed by the quirky community since quirky’s launch on June 2nd. quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week quirky’s community collaborates to select and produce one new product idea. This week ends the development of the Beamer and it is now available for sale at quirky’s online store for $32.00.
You might remember the first socially developed product that has shipped a few weeks ago the Split Stick, a double-sided USB drive as well as three other products that will be shipped very soon. These include the DigiDude, a portable camera tripod and keychain, the Scratch-n-Scroll , a mousepad with a writing surface and the PowerCurl, a cord wrap for Apple’s MagSafe power adapter.
quirky engages participants to collaborate in every aspect of product creation – from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a quirky product goes back to these influencers.
Every week users post ideas on quirky to be rated by the quirky community. The community surveys the submissions during the 7-day evaluation period and selects one product to move forward to product development. quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.
The final product becomes available for pre-sale at the quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. "Community" in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
For more information about Beamer, quirky, or to request an interview with Ben Kaufman, quirky’s founder, contact Tiffany Markofsky at email@example.com / 917.975.3811.