RealBird announces the release of a new, upgraded RealBird Publisher, a tool for creating and marketing real estate listings online.
Redwood City, CA. June 29, 2007 — RealBird®, a leading provider of Internet marketing tools for the real estate industry announces today the release of an upgraded version of its RealBird Publisher™, an innovative, fully web based and cost-effective product to help Listing Agents maximize the online exposure for their listings. These websites are effective tools for agents for promoting themselves and their listings and to gain new business from sellers. Agents can choose to add maps, photos, slideshows, videos, external virtual tours and any other documents pertaining to the property to make it easier for buyers to visualize what the property looks like and where it is located, even information about the community and schools can be added.
The new version of the RealBird Publisher incorporates several new features:
Users and the agent can promote and share the listing on the FaceBook social networking site
Multilanguage translation with Google Translate. Supported languages are: Spanish, French, German, Portuguese, Chinese, Italian, Russian, Japanese, Korean and Arabic.
Real-time traffic information on the property location map
Updated private labeled driving directions with 3D terrain maps
For less than $8/month, Listing Agents can create as many single property websites as they require and have the listing information automatically published to web portals. For every listing an agent gets, they can get incremental online exposure for themselves and their listing. In addition, the RealBird Publisher also helps the Listing Agent get exposure in the search engines by automatically optimizing the property web site for keyword searches.
More details can be found at http://www.RealBird.com
The Growing Importance of Effective Property Web Sites for Lead Generation
The downturn in the real estate market has forced agents to beef up their marketing services to be competitive. With the new RealBird Publisher, agents can now create a dedicated property website for every listing for one flat fee per year ($99). Other property website solutions cost up to $99/year for a single listing! This made it cost prohibitive for a listing agent to commit to creating a property website for every listing. But now with the RealBird Publisher, a Listing Agent with 15 listings just pays $89, rather than the $1500 they would have previously to get a website for each listing. Property websites can be linked from the agent’s own website. In addition, an agent can obtain a domain name and point the domain to the property website
Single Web Site vs. Multiple Web Site Strategy
Real estate agents and companies are all trying to be seen in the search engines. Most agents have a website and think that’s all they need but soon realize that it’s hard to get people to visit their site. Listing Agents have an advantage over other agents as they can implement a Multiple Web Site Strategy. If an agent has 15 listings, they can have 15 additional websites (plus their own main site), thus significantly increasing their chance of out-competing an agent with only one, static website.
Finally, RealBird Publisher property websites are built with Search Engine Optimization (SEO) in mind.
Property Web Site Features:
– Inline street, aerial, hybrid and topology maps.
– Integrated, private labeled driving directions no with 3D terrain and bird’s eye view maps
– Real-time traffic information on map.
– ValPak coupons on map, in the vicinity of the property for sale
– Ability to add inline multimedia presentations from sites such as YouTube, Google Video, Yahoo Video, Veoh, VideoEgg, Viddler, and PhotoBucket etc. Multiple videos are supported.
– Property description, neighborhood info, link to virtual tours.
– Blog headlines integration
– Large-size photos with 800×600 pixel sizes – slide show style
– One-click social bookmarking and sharing with the major social bookmarking sites, now also with Facebook.
– Email forwarding and listing announcement for viral marketing.
– Automatic search engine optimization.
– Local school information.
– Listing distribution: automatic publishing of listing to portals (Google Base, Edgeio.com, Oodle.com, Lycos.com, Vast.com).
– Widgets to embed listings on blogs and ActiveRain.
Visit http://www.RealBird.com for more information and examples
Anna Gandamana, a San Francisco based agent with Coldwell Banker Peninsula (www.annasf.com) commented: “To be successful in today’s competitive real estate market I rely heavily on property websites to generate more leads, and it works very well. The RealBird Publisher is a great marketing tool for me, and at $89/year flat fee a terrific bargain”
Please see one of Anna’s property flyers at http://www.greathome2sell.com
About RealBird:
RealBird’s services ( http://www.realbird.com ) include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Publisher provides a next generation Property Website builder with syndication to 3rd party classified sites and advance presentation tools. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. RealBird has over 8,000 members and also provides mapping services to leading broker portals, virtual tour providers and luxury real estate brokers.