Sentera Partners with RDO Equipment Co. to Offer New UAV Solutions

Minneapolis, MN, December 13, 2016: Sentera is excited to announce its partnership with RDO Equipment Co., a total solutions provider with 78 stores servicing the agriculture, construction, environmental, surveying, and irrigation industries. This partnership augments the RDO Equipment Co. already robust product offering, giving their customer network access to a variety of Sentera’s innovative unmanned aerial vehicle (UAV) solutions including quadcopter UAVs, precision sensors, and AgVault™ Software.

“Sentera’s complete, easy-to-use, and affordable UAV solutions are a natural fit with the RDO Equipment Co. product portfolio. The offering fills a need for our precision agriculture customers who are just entering the UAV space,” said Jeff Lemna, Director of Customer Support at RDO Equipment Co. “With a comprehensive data management system and strong technical support, customers who are new to the concept, as well as our established UAV customer base, will find value in the additional offerings.”

Offering

RDO Equipment Co. will offer the following Sentera products:

• Phantom 4 & 3 NDVI Upgrades: Transforms new or existing DJI Phantom 4 or 3 UAVs into precision scouting tools, retaining the Phantom’s stock camera functionality while adding TrueNDVI™ capabilities
• Sensors: Captures hyper-precise near infrared (NIR) imagery, Sentera’s Single Sensors produce unmatched true, normalized difference vegetation index (NDVI) maps that easily translate data into action
• AgVault Software and Mobile App: Allows users to view crop health imagery and historical data at the field edge and quickly transfer prescriptive analytics into farm equipment
• UAVs: Includes the DJI Phantom UAV family of products

“We are excited to extend our proven product offering to the RDO Equipment Co. extensive customer network,” remarked Kris Poulson, Vice President of Agriculture for Sentera. “Partnering with RDO Equipment Co. gives more agriculture professionals access to new, advanced agriculture solutions. Growers are continually looking for ways to predictably, efficiently increase yields and Sentera’s software and products are designed precisely with that in mind.”

Customers can use Sentera’s suite of software, sensors, and UAVs together, or independent of one another as a scalable solution. Flexible product combinations ensure every farmer, regardless of farm size, regardless of budget, can design and implement a robust end-to-end crop health management program unique to their operation.

Availability
At this time, six RDO Equipment Co. stores are offering the DJI Phantom UAV with the Sentera Single Sensor and access to Sentera AgVault software:
-Yuma, AZ
-Breckenridge and Moorhead, MN
-Bismarck, ND
-Aberdeen, SD
-Pasco, WA

RDO Equipment Co. intends to expand to additional stores; in the meantime, customers can learn more about Sentera offerings and see product demos by contacting the precision product specialist team at their nearest store.

Additional Information
Visit the RDO Equipment Co. website for more details on Sentera and precision agriculture offerings.

See complete UAV products, and learn more about service and support offered from RDO Integrated Controls, a division of RDO Equipment Co.

About Sentera
With more than 220 years of combined experience with sensors, software, UAV, data management, and engineering solutions, Sentera is a leading designer, developer, and manufacturer of remote-sensing technologies in the agriculture, infrastructure, and public safety industries. In a single growing season, Sentera’s equipment gathered over 175 terabytes of data from 8,000 flights. The company recently passed a milestone of collecting more than 25,000,000 acres of images. For more information, visit www.sentera.com.

About RDO Equipment Co.
Founded in 1968, RDO Equipment Co. sells and supports agriculture, construction, environmental, positioning, surveying, and irrigation equipment from manufacturers including John Deere, Vermeer, and Topcon. With 78 locations across the United States and partnerships in Russia, Ukraine, and Australia, RDO Equipment Co. is a total solutions provider. Learn more at www.rdoequipment.com.

About RDO Integrated Controls
RDO Integrated Controls, founded in 2009, is a division of RDO Equipment Co. that provides solutions through GPS, lasers, GIS, survey, UAVs and machine control technology for the construction, mining, and landfill industries across the United States. For more information, visit www.rdoic.com.