The car rental industry is experiencing significant growth in today’s world. Experts predict an average annual growth rate of almost 3% in the next decade, with the global car rental market volume increasing from 80 to over 100 billion US dollars. This growth is due to the increasing interest of consumers in car rental as a form of car ownership.
Customers who use such services do not want to spend a large sum on buying their own car. Renting provides them with greater flexibility and mobility, particularly in large cities and megacities where owning a personal vehicle can be cumbersome. Renting a car allows the client to avoid worrying about regular technical inspections, insurance payments, parking, refuelling, washing, and dry cleaning. Continue reading “Impact of CRM systems on service improvement within car rental companies”
