Guide to Location-Based Application Development

In today’s technological era, the word “app” has become a buzzword, and everyone is likely using several on their device as you read this. Geolocation apps are the subset of apps forming a significant niche among mobile applications. The geolocation trend is now a core part of developing custom software with a new geolocation app being released every day. Continue reading “Guide to Location-Based Application Development”

Echosec, Location-Based Search Solution Provider, Recognized as Finalist in 2016 VIATEC Technology Awards

Echosec is the next generation of search that connects you with billions of pictures and posts made by millions of people, which never normally make it to common search engines. Continue reading “Echosec, Location-Based Search Solution Provider, Recognized as Finalist in 2016 VIATEC Technology Awards”

Use of Wearable Devices Will Help the Global LBS Market in the Healthcare Industry Emerge by 2019

LONDON–With growing adoption of location based applications, the Global LBS Market in the Healthcare Industry is expected to grow at a CAGR of 31.23 percent from 2015-2019, says research firm TechNavio. Continue reading “Use of Wearable Devices Will Help the Global LBS Market in the Healthcare Industry Emerge by 2019”

Smart Mapping SuperSurv Available on App Store and Google Play Now

Supergeo Technologies, a leading global provider of GIS software and solutions, launches SuperSurv, the mobile GIS app, on the App Store and Google Play. Containing comprehensive GIS data collection functions, SuperSurv is now more accessible for global users.

Designed for both iOS and Android powered devices, SuperSurv integrates with GIS and GPS technologies to provide rich functions in field survey, like Map Display, Query, Measure, etc. With SuperSurv, the collected data can be saved as feature layer (point, line, polygon) in SHP or GEO format in offline mode. Besides, SuperSurv supports to employ OpenStreetMap as the base map to make field survey more effective.

With the powerful and user-friendly GIS data collection functions, SuperSurv has been successfully applied in various industries worldwide, like environment protection, pollution prevention, facility management, etc. The free trial version is now available on Apple App store and Google Play, allowing users to experience complete functions within 7 days. The complete version can be purchased on Apple App Store and Google Play as well.

For users in North America, Supergeo especially releases SuperSurv M3 version to provide easy-to-use and useful data collection and map display functions. SuperSurv M3 supports feature layer display and offline editing functions. Furthermore, cached maps can be adopted as the base map to facilitate data capture tasks. Users in North America can find SuperSurv M3 on Google Play and App Store. 

More information of SuperSurv :http://www.supergeotek.com/ProductPage_SuperSurv.aspx

SuperSurv (iOS)https://itunes.apple.com/us/app/supersurv/id734191604?mt=8 
SuperSur M3 (iOS) https://itunes.apple.com/us/app/supersurv-m3-lite/id852187223?ls=1&mt=8

SuperSurv (Android) https://play.google.com/store/apps/details?id=com.supergeo.asd.supersurv_lite.SuperSurv 
SuperSurv M3 (Android)https://play.google.com/store/apps/details?id=com.supergeo.asd.m3_lite.SuperSurv

 

       

 

Personal touch to give retailers competitive edge

Personalised instant alerts triggered by virtual boundaries and sent directly to consumers’ smartphones are the new weapon being investigated by retailers to gain a competitive edge.

The latest solution from Geographic Information System (GIS) technology giant Esri Australia will enable retailers to place an invisible perimeter – known as a geo-fence – around a storefront, triggering push notifications to customers’ phones when they cross the boundary.

Personalised special offers – promotions, time-sensitive discounts or loyalty bonuses – will be delivered directly to the customer to attract them into the sender’s store.

Esri Australia Principal Consultant Gary Johnson said the geo-triggered messages allowed retailers to start a tailored conversation with consumers at crucial moments during their shopping experience.

“Retailers place a high price on personally engaging customers as they walk through a shopping centre or district,” Mr Johnson said.

“Unlike SMS or email campaigns, the technology doesn’t bombard shoppers with random promotional material at an inappropriate time or place.

“Instead – by taking advantage of smartphone GPS features – GIS technology can provide retailers with precise details of customers’ movements in and around their business.

“This insight can be used to deliver targeted messages as part of a strategy to improve personal service to customers or as a value-add for a complementary business.

“For example, a shoe retailer could reach out to customers leaving a clothing store with a notification that reminds them to purchase footwear to match the new clothes they’ve just bought.

“Conversely, a retailer could establish a geo-fence in the vicinity of a competitor’s store which would trigger a time-sensitive special offer to tempt customers back. 

“The technology will enable businesses to provide a greatly improved retail experience to shoppers while taking ground back from competitors.”

Mr Johnson’s comments follow a recent report by commercial property firm Colliers International which revealed 28 international retailers such as H&M, Sephora, Next, Gap and Zara are looking to establish 235 new stores in Australia within the next five years.

The report also expressed concerns that the international retailers’ global reach would enable them to bring products to Australia at greatly reduced prices and undercut smaller, local retailers.

Mr Johnson said introducing geo-trigger technology now would give local businesses time to consolidate customer loyalty ahead of the expected international competition.

“Early adoption of the solution will give established local businesses an edge over incoming retail juggernauts by enabling them to provide superior, personalised customer service,” Mr Johnson said.

 “A major convenience store in the US has already seen a 10 per cent rise in sales nationwide using this technology.”

Mr Johnson said – as with many of the standing loyalty schemes – participation would be voluntary, with consumers needing to ‘opt-in’ before their personal data and location are shared. 

“It is an equal exchange, the customer is prepared to provide some personal information, for example, their location and shopping habits, in return for special offers or higher quality service,” Mr Johnson said.

 

OGC and Small Cell Forum Co-Operate to Develop Support for Indoor Location Based Services

30th January 2014. The Small Cell Forum, the independent industry and operator association that supports small cell deployment worldwide, and the Open Geospatial Consortium (OGC), a standards consortium working to make spatial information an integral part of the global information infrastructure, today announced that the two bodies have signed a liaison agreement with an initial focus on developing support for location based services within mobile networks based on small cells. Small cells can be used to support location services in a range of indoor locations including: navigation in airports, retail unit location in shopping centers and asset location in hospitals and warehouses.
 
As part of the agreement the Small Cell Forum and the OGC will cooperatively develop a joint document that indicates to operators which OGC standards are relevant for small cell based location based services within the context of mobile networks and will also exchange technical and marketing information about the use of location based services for small cells and small cell based services.
 
"The use of small cells in mobile networks around the globe can bring benefits to operators, their customers and society at large,” said George Percivall, OGC’s Chief Engineer. “Information about the locations of cells, their coverage areas, proximity to barriers, etc. is of critical importance in maximizing the value received by all these stakeholders. We look forward to working with the Small Cell Forum to help enable the flow of such location information."
 
"Accurate indoor location information has become a critical component to the mobile user experience,” said Andy Germano, Vice President Americas at the Small Cell Forum. “By working together with the OGC the Small Cell Forum can help ensure that mobile operators can provide high quality location information both indoors and out. We look forward to working together to help enable compelling user experiences using location and small cells.”
 
About the OGC:
The OGC (http://www.opengeospatial. org/contact) is an international consortium of more than 475 companies, government agencies, research organizations, and universities participating in a consensus process to develop publicly available geospatial standards. OGC standards support interoperable solutions that "geo-enable" the Web, wireless and location-based services and mainstream IT. OGC standards empower technology developers to make geospatial information and services accessible and useful with any application that needs to be spatially enabled.
 
About the Small Cell Forum (SCF): 

The Small Cell Forum (www.smallcellforum.org), supports the wide-scale adoption of small cells. Small cells are low-power wireless access points that operate in licensed spectrum, are operator-managed and feature edge-based intelligence. They provide improved cellular coverage, capacity and applications for homes and enterprises as well as metropolitan and rural public spaces. They include technologies variously described as femtocells, picocells, microcells and metrocells. The Forum has in excess of 150 members including 68 operators representing more than 3 billion mobile subscribers – 46 per cent of the global total – as well as telecoms hardware and software vendors, content providers and innovative start-ups.

 

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