While there are numerous session recording programs available, not all of them have the same capabilities, and choosing the appropriate one for you might be difficult. Here are some factors to consider while selecting the best one for your company:
Filtering & segmenting
A tool for website session recording might provide a great amount of data, which you want to be able to filter out for marketing, UX design, or customer support purposes. Thousands of session recordings are useless if you can’t simply sift through them and select the ones that are relevant to your present requirements, and not every technology provides a straightforward method to do so.
Recording user sessions allows you to filter and segment recordings based on a variety of characteristics – for example, would you like to view a recording of every client who never completed a newsletter registration form? No worries.
These segments can also be saved to quickly follow consumer groupings over time.
Implementing some session recording solutions on the market can be a hard and time-consuming operation that can consume a significant amount of development capacity.
Session recording tools easily integrate with your website with a small snippet placed in the code. It is also compatible with a number of major CMS platforms.
Ease of Use
Implementing new technologies might temporarily reduce your team’s productivity across all positions. When adding new pieces to your process, you should constantly consider the learning curve.
Session recording tools fuel effectiveness, from the user interface to how accessible and shareable the obtained data is to team members. An excellent tool should be filled with features that are meant to save you time. You can skip sections of a recording that have no user interaction or jump to the section that contains the event you ruled out for analysis.
Consider this: you have a comprehensive measuring approach for your app or website. You’re keeping track of all the key in-app events. You’re certain that nothing important can escape your notice – and yet something does. That one incident, which no one thought was significant at the time, has since been shown to be critical for proper user behavior analysis.
While all session recording solutions serve the same objective, the way they are written and how they influence the speed of your website or app may differ. A good website track user activity script loads asynchronously, meaning it doesn’t prevent the rest of your website from loading while it downloads, and the load time of our script is negligible on most websites. All collected data is sent directly to our server, where it is kept, reducing the strain on your server.
With mobile recordings, you may customize the frame rate and quality, which affects the file size.
Session recording solutions, like other online analytics tools, need complete user disclosure. The methods of obtaining data are essentially the same in both cases, thus there is no legal distinction between session recording tools and traditional web analytics such as Google Analytics, Omniture, Firebase, and countless others.
Customer retention should be your first objective as a firm. Loyal clients provide long-term benefits; a high turnover factor always indicates a concern. By employing a longer period of time, you may prevent misclassifying returning visitors as new visits and so make a more accurate assessment of client retention.
However, evaluating whether an update to your wireframe or newsletter signup form brought real benefits or just put unnecessary workload and stress on your developers can take months. You’d probably appreciate the opportunity to compare a previous version of your site to the current one, ideally over a period of many months.