It’s no secret that over the last decade video content has emerged as one of the most effective ways to build trust and increase brand engagement.
Research by Wyzowl shows that 66% of customers prefer video over a text-based article when trying to learn about a product or service, and 84% of customers have bought the product after watching a brand’s video.
Marketers need to learn to harness the power of video. As it becomes the dominant medium of content consumption, creating engaging video content will become required just maintain a basic level of customer engagement.
Here are 5 ways to get started using video content to increase brand engagement.
1) Create Connections with Storytelling
You want your audience to feel as if they know your company on a personal level. The best way to do this is by sharing stories that connect with your customers on an emotional level.
Your story must be relatable, interesting, and evoke emotion. When you can make an emotional connection with your viewers, they are more likely to remember your brand and message.
2) Build Trust with Testimonial Videos
When potential customers are considering your product or service, they will most likely read online reviews.
A study by Dimensional Research showed that 90% of consumers who accessed positive customer success content went on to buy the product.
Testimonial videos give your audience a chance to hear first-hand accounts from people who have used your product or service and loved it. Make sure to include a call-to-action at the end of the video so viewers know what to do next.
3) Educate New Users with Explainer Videos
If you have a new product or service that you want to introduce to your audience, an explainer video is the way to go. Explainer videos are informative videos that educate viewers on how to use your product or service.
These types of videos are best created by a professional video production company and are designed to break down complex topics so that viewers can easily understand them.
The best explainer videos are clear, concise, and visually appealing. Be sure to keep your explainer video short, sweet, and to the point. You don’t want to bore your viewers or lose their attention.
4) Showcase Your Brand Personality with Live Videos
Live videos are a great way to show off your company’s personality. This is your chance to have some fun and be creative.
Get your employees involved and have them do a Q&A, host a contest, or give a behind-the-scenes tour of your office. The possibilities are endless.
The key is to be genuine and authentic. You want your viewers to get a sense of who you are as a company and what you stand for.
5) Answer Frequently Asked Questions with Video FAQs
If you find that you’re getting the same questions over and over again, it might be time to create a video FAQ.
This is a great way to provide your audience with the information they need in a format that is easy for them to consume. Plus, it frees up your time so you can focus on other tasks.
When creating a video FAQ, be sure to keep your audience in mind. And most importantly, make sure they are entertaining. No one wants to watch a boring FAQ video.
There you have it! Five ways to use video to boost customer engagement. By implementing even just a few of these ideas, you’ll be well on your way to increasing brand awareness and building trust with your audience.
If you’re not already using this medium, now is the time to start. It’s an incredibly powerful tool that can help you connect with your audience, build trust, and increase sales.