A CMS (content management system) can be an invaluable tool for any business. It can be used to ensure that everyone is on the same page when it comes to creating and managing digital content, including but not limited to websites, online stores, and marketing. If you have a website hosted by something such as WordPress, then you are already using a CMS even if you didn’t already know. It’s clear that a system like this is going to be useful for your business, but just what are the advantages of using one?
Happy Customers
The digital experience platform that a customer has to deal with needs to be exceptional; it needs to be easy to understand and navigate, it needs to offer all the information that is required, and it needs to offer quick and simple ways to take the next step, whether that is buying something or contacting you.
If this is not the case, and the website a potential customer clicks onto is unappealing in any way, such as being difficult to navigate, full of errors, blocky and slow, or anything else that makes the digital experience a much more difficult one than it needs to be, then visitors will go elsewhere. You could easily lose a sale just because you don’t use a CMS and keep it updated.
Everything in One Place
One of the biggest advantages of using a CMS is that everything you need is in one place. It is easy to change items on your website, whether that be a price or adding or removing an entire page, with just a few clicks of a button. There is no need to go to various programs to create the content you need; it can all be done from one screen at one time.
This means that you can quickly update your website when necessary – if a problem is pointed out or something happens and you need to respond immediately. A CMS will give you the chance to do this.
User-Friendly
When it comes to website design, you might assume that you need to know a lot of codes and other specialist information to be able to input the data you want there, add images, make sure it is going to be picked up by search engines (using SEO – search engine optimization), and more. The truth is that a headless CMS platform is extremely user-friendly, allowing anyone to log in and make changes without needing expert knowledge. An example of a no-code content management system would be Liferay. This tool enables your non-tech-savvy employees to effortlessly manage and update content across client portals, company blogs, knowledge bases, and more. Moreover, if you wish to develop new functionalities, you can rely on your developers to tailor the platform using Liferay portlets.
This makes it much more enjoyable to use and means that you are in complete control over what you are doing – you don’t have to outsource to a third party to change one thing or make small adjustments. Not only is this much more user-friendly, but it’s less expensive too. Of course, hiring an expert designer to create your website initially can be a good thing, and can certainly make your site look more professional, but maintenance becomes much easier with a CMS.
