Search marketing is a strategy to increase the traffic on your website via unpaid and paid tactics on search engines such as Bing, Yahoo, and Google. Whenever someone needs some information, it opens search engine websites.
The person types a search query in the search engine box. The page then shows some results related to your query. The main of a website is to get a higher position in these results. Higher the position, the higher the chances of getting traffic from the search engines. To gain higher results, you need to know the ranking factors of search engines like Google. You can also get help from a search marketing company to do this for you. However, as a website owner, you also need to have some knowledge of it. Search Marketing includes:
- SEO: Unpaid tactic
- PPC: Paid tactic
Why is it Important?
Suppose you have an ecommerce website. You need customers to sell your products to gain profit. There are millions of people around the world, who search online to find what they want. People search for restaurants, products, reviews, or solutions on the internet. All you need is to appear in the search results related to your niche. That is why; search engine marketing is really important for your ecommerce business.
SEO (Search Engine Optimization)
Search engine optimization is a set of technologies to help you increase traffic via unpaid efforts. When we search for something on Google, the result shows some ads at the top. The remaining results are due to SEO. Google bots search millions of pages every day and review the text, documents and other content on the website. It also includes the meta tags and the links on your site. Google wants to show the most relevant and quality results to the visitors. If your website does not provide any quality to the user, it will rank the other high-quality content. There are many ecommerce SEO company that provides ecommerce SEO services. A website owner can hire them to do the search engine optimization of your website.
You can increase your chances of getting high rankings in organic results. You need to follow some guidelines of google, such as write meta tags to match keywords, rewrite content to match keywords. Moreover, you need to write high-quality content and need to get a link from other websites. The results of SEO can take some time to show but they are long-lasting.
PPC (Paid Search Marketing)
When it comes to PPC campaign management, it gives you more control over choosing the traffic for your website. With this tactic, you can choose any keyword, you want to show your ads. Google will start showing ads and will charge you whenever someone clicks on your ad.
First of all, you need to make an account on Google AdWords. After that, you need to do some research to find the search terms related to your niche. PPC is a very tricky tactic, so it is better to get help from a full-service marketing agency.