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How GIS Data is Used in the Business World
May 15, 2019 Business

Geospatial data is just about everywhere. It includes imagery, features, and base maps. This information changes our perception of what we know and what is happening.

Being the best aid in problem-solving, geographic information systems turn out to be powerful decision-making tools for any business. Customer addresses, service areas, utility networks, real estate, and so much more can help companies advance. If you are curious to know more about applications of GIS data in business, please continue reading. This is how various industries use geographic information systems.

Customer Relationship Management

Customer relationship management is not limited to the application of technology. It is a plan of action designed to learn more about the needs, wants, and behaviors of clients, and develop stronger relationships with them. Of course, a technical solution is necessary when dealing with customers in an efficient and effective manner. At this time, organizations need to integrate data from various sources. Spatial relationships defined by GIS can help assess shopping frequency, change locational pricing, and determine inventory needs. GIS can be used alongside CRM to implement e-business models. The access point for aggregated information continues to expand, assisting information and knowledge exchange. GIS data can be turned into actions that generate revenues and improve overall customer experience.

Supply and Demand

Demand refers to the amount of a product that customers are ready to purchase. Supply refers to the amount of a business product that is sold in different places. Thanks to GIS data, it is possible to identify under-served areas. Businesses can use geographic information systems to evaluate the supply and demand models. The data that is collected reflects the experiences of others, so there is better knowledge of the spatial patterns characterizing supply and demand. GIS acts as a mapping tool, so there is no need to carry out an explicit spatial analysis of the supply and demand. Geographic information systems ensure the management and distribution of data, much like an application integration architecture, which increases interoperability between the departments of an organization. GIS can be integrated with other systems. Companies that deploy GIS technology need to have an integration plan.

Brand Preferences

Consumers make purchasing decisions based on logical reasons. They choose a product or service based on price or availability options. In other words, people choose a brand in the detriment of others. Geographic information systems help businesses gain true customer insight. By using GIS for business geography, professionals can uncover data like brand preferences and buying habits. This should not be underestimated. Looking at a GIS map, entrepreneurs are able to understand if it is a good idea to move a manufacturing plant in another area or not. Geographic information systems are powerful technologies that enable the collection of unlimited amount of information with regard to a geographic location. Taking into account that location plays an important role in consumer purchase decisions, it is important to create data-rich profiles of behavioral patterns, preferences, and needs. Maps and spatial evaluations strengthen marketing decisions.

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