GISuser.com

Mobile, Technology, and Business news

  • PRESS
    • Submit PR
    • Top Press
    • Business
    • Software
    • Hardware
    • UAV News
    • Mobile Technology
  • FEATURES
    • Around the Web
    • Social Media Features
    • EXPERTS & Guests
    • Tips
    • Infographics
  • Events
  • CAREERS
  • Advertise
    • Advertise
  • Shop
  • Tradepubs
  • facebook
You are here: Home / News / International ESRI User Conference / Moasis Global Inks Deal with Esri to Expand Location Marketing Platform

Moasis Global Inks Deal with Esri to Expand Location Marketing Platform

July 16, 2014 By Editor

Provides agencies, merchants and publishers with a deeper geographic understanding for location-based marketing & tools for optimization

San Francisco – July 15, 2014 – Moasis Global, creators of the Intelligent Location Engine™ marketing platform, announced a partnership with Esri to provide marketers with consumer segmentation data that classifies US neighborhoods into market segments based on socioeconomic and demographic factors. By integrating Esri’s Tapestry data into a location-based mobile marketing platform, Moasis makes it possible for marketers to optimize the performance of their mobile marketing campaigns and better pinpoint the best potential customers and prospects.

 

“The integration of Esri’s Tapestry data with the Moasis Geo-Grid™ platform enhances the offering and capabilities to target and deliver to specific audiences,” said Ryan Golden, CEO of Moasis Global. “The combined offering will strengthen the current capability to analyze markets, and identify opportunities. Marketers can not only optimize campaigns in real time but gather consumer information that can fuel decisions across departments within a company.”

 

Appealing to marketers who are ready to better measure the performance of their mobile marketing and optimize in real time, the Tapestry data, combined with Moasis’ location marketing platform helps identify and target the best customers and prospects in a specific area. Now marketers can target the "who" of lifestyle demography with the "where" of local neighborhood geography to create distinct behavioral market segments by location.

“Reaching the right consumers at the right time and the right place is the holy grail for today’s marketer,” said Myles Sutherland, manager of emerging businesses at Esri. “The integration of Esri’s Tapestry Segmentation data and Moasis’ geo-grid platform helps those marketers deliver targeted messages to consumers in a way that brings value to mobile consumers.”

# # #

About Moasis Global

About Moasis Global
Moasis is a global leader in location targeting technology that gives merchants, agencies and publishers the power to transform their mobile marketing to mobile screens including cell, tablet, and digital out of home experiences. The Moasis platform uses a patented Geo-Grid™ technology to identify and target the right people at the right place at the right time through a unique cell-based approach. With Moasis, marketers can focus on the precise cells that are driving conversions and eliminate 80% of the wasted impressions found with the hit and miss approach of traditional geo-fence solutions. The platform is helping marketers of all sizes through proprietary optimization to improve click-through rates and increase post-click conversions at 5x-10x the industry norms. Moasis has partnered with the world’s largest data providers to deliver the most comprehensive geo-persona information available in a real-time location-marketing platform. To learn more, please visit www.moasisglobal.com, follow us on Twitter @moasisglobal.

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 350,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 5,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms.Visit us at www.esri.com.

Esri, the Esri globe logo, GIS by Esri, Community, Tapestry, www.esri.com, and @esri.com are trademarks, registered trademarks, or service marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products mentioned herein are trademarks or registered trademarks of their respective trademark owners.

 

Filed Under: International ESRI User Conference Tagged With: International ESRI User Conference, Moasis Global Inks Deal with Esri to Expand Location Marketing Platform, News






Editor’s Picks

Wider Selection of US Topo Maps From USGS Now Available in Avenza’s PDF Maps App

Esri Partners Acknowledged for Best Practices in GIS

Tripomatic – Custom Maps Built entirely with OpenSource Mapping Tools

Infographic – The History of the iPhone

See More Editor's Picks...

About Editor

Glenn is a geographer and a GIS professional with over 20 years experience in the industry. He's the co-founder of GISuser and several other technology web publications.

Feed

  • RSS


GIS jobs


Recent Features

Digitalization and Simulation at the North Pole

Natural Gas District & GIS-Centric Asset Management

5 Ways Technology Is Affecting The Sharing Economy

Spotlight – Township Canada: Explore Canadian Legal Land Descriptions on a Map

GeoGeeksinCars – The one in “Tippy” the right-hand drive Mitsubishi, at DevSummit

More Posts from this Category

Categories

Recent Posts

  • Filing a Chapter 7 Bankruptcy Before 8 Years: What You Need to Know
  • How to Grab knowledge about Profitable BTC Trading in Bhutan?
  • Authentic and useful details about bitcoin trading in Belarus
  • Top 8 Reasons to Create a Business Plan
  • Compatibility of Personality Types and Zodiac Signs

RSS Career Tips

  • Four Characteristics of the Best Virtual Employees
  • 28 Tools to Conquer the Social Media Recruiting World
  • 8 Questions Employers Should Ask About Coronavirus
  • Jobcase Launches Free Unemployment Resource Center for Workers Impacted by COVID-19
  • Must-Have Gadgets and Technology for the Remote Office Worker


shop for geogeek swag

RSS Tech pubs

  • The Latest Trends in Cybersecurity
  • Addressing Personalized Medicine's Complexity Problem: Examples from Parkinson's Disease
  • Your 7-Step Roadmap To Peak Season Success

RSS Computers

  • HackerProof: Your Guide to PC Security
  • Windows... On Speed
  • The Idiot's Ultimate Guide to Build Your Own PC

RSS HR Tips

  • Sell Smart: The Benefits of Specialty Web Stores for Sale Events
  • Geospatial mapping performance: Get your questions personally answered by utility experts
  • Diversity Intelligence: How to Create a Culture of Inclusion for your Business ($15.00 Value) FREE for a Limited Time

RSS Gov Tech

  • 7 Steps to Achieving Security with Zero Trust
  • City of Los Angeles Stays One Step Ahead with Intelligence from Recorded Future
  • Zero Trust Architecture Starts With Modern ICAM

RSS UAV news

  • Dedrone Launches DedronePortable for Military and Commercial Entities Around the World
  • Preliminary Agenda Announced for 2022 UAS Summit & Expo
  • Draganfly Deploys Versatile Situational Assessment Drones to Ukraine

RSS Geojobs

  • IT Endpoint Technician
  • Help Desk Technician
Copyright Spatial Media LLC 2003 - 2015