Redlands, California—July 16, 2014—Esri today announced the next generation of its acclaimed Tapestry Segmentation system. Ten years of analyzing events, like the housing boom of the early 2000s and its long-term impacts on the US population, are reflected in this release.
Using the location-based intelligence delivered within the Tapestry market segments, retailers, marketers, nonprofit workers, and government organizations can gain crucial insights through identifying and targeting the best customers and prospects. Users can save money by marketing to the right people and knowing where to spend resources in order to serve those most in need.
Tapestry provides accurate, structured classification of US neighborhoods based on proven segmentation methodology and socioeconomic and demographic characteristics. The system combines the who of lifestyle demography with the where of local neighborhood geography. Users have a consistent view of the entire American landscape, seeing where important changes are taking place and where population has stayed the same.
What’s changed? Trends being seen in the United States today include reduced incomes, lower home values, and an increasingly diverse population. A steady shift in household types from traditional to nontraditional families and an aging population are also portrayed. See how Tapestry profiles these changes in 55 US cities in this Esri Story Map app.
"Tapestry segments reflect both the stability of gradual change in a maturing population and the impact of big events like the Great Recession," said Catherine Spisszak, data products manager at Esri. "Though many segments are new in order to depict this change, most segments remain the same so users can easily transition to the next generation of the system."
Esri provides access to Tapestry data across the ArcGIS platform in reports, web maps, infographics, and data enrichment, so anyone can easily understand local markets. For more information, visitesri.com/tapestry.