Interesting to see an innovative business model roll out…case in point, the new Trulia Pro Program.
The popular real-estate mashup resource is now offering users a chance to advertise and make some cash while at it. What will make this so effective I think is the established reputation of Trulia as a true online leader in real estate search as well as the heavy focus on the real estate market and the ability to enhance offerings and branding for the real estate professional. The service enables clients to take advantage of featured listings and local spotlight ads to help with branding. See more at http://www.trulia.com/truliapro/