Demonstrations will feature NAVTEQ Traffic(TM) and Community-Enhanced Traffic GPS data, Advanced Driver Assistance Systems (ADAS), Vehicle Infrastructure Integration (VII)
NEW YORK, Oct. 23 — NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, will showcase its latest advancements in NAVTEQ Traffic, ADAS and VII at the upcoming 2008 ITS World Congress in New York, November 16-20th (Booth 401 at the Javits Convention Center). As a founding member of ITS and a premiere exhibitor at this year’s show, NAVTEQ continues to demonstrate its long-standing commitment to innovations in the traffic industry.
NAVTEQ, in conjunction with Nokia, features the U.S. Department of Transportation’s SafeTrip-21 program-an initiative expected to significantly advance the state of traffic data collection and traffic information quality. In partnership with the California Department of Transportation (Caltrans), UC-Berkeley’s Civil and Environmental Engineering Department and the California Center for Innovative Transportation (CCIT), the SafeTrip-21 project utilizes Nokia’s proprietary Trip Line(TM) technology, a series of GPS points that monitor real-time traffic conditions as they relate to the mobile device’s position on roadways, while preserving privacy. NAVTEQ processes the GPS data from Nokia combining it with additional NAVTEQ-collected traffic information to deliver complete and accurate travel time predictions to users. With this technology in place, NAVTEQ and the program’s participants can better leverage community-enhanced traffic data to revolutionize the industry’s data collection methods for mobile traffic information.
This year, NAVTEQ traffic exhibits will feature:
Nokia Community-Enhanced Traffic
— Community Enhanced Traffic featuring Nokia mobile device data utilizing its proprietary Trip Line(TM) technology
— Proprietary privacy technology Privacy by Design(TM) protects consumers and allows Nokia to collect, store and transmit only the minimum information necessary for GPS data purposes
— Advanced mobility and spatial awareness applications developed in conjunction with UC-Berkeley’s Partnership for Advanced Transit and Highways (PATH) and Caltrans
In addition to traffic technologies, NAVTEQ also will showcase:
Advanced Driver Assistance Systems (ADAS)
— Demonstrations featuring NAVTEQ’s market-leading approach to accelerate development of map-enhanced ADAS, in virtually all vehicles
— Unique Map and Positioning Engine (MPE) Reference Solution which features a compact version of the map and ADAS-only attributes — NAVTEQMPE(TM) map, NAVTEQ Electronic Horizon and recommended MPE specification to advance applications that reside on a small circuit board or are distributed in the electronics architecture of the vehicle, providing an application that is always on and does not need a stored navigation route
— Vehicle navigation systems, featuring the complete, rich, detailed version of the NAVTEQ map
Vehicle Infrastructure Integration (VII)
— Demonstration showcases NAVTEQ’s innovative approach to Vehicle Infrastructure Integration (VII), which is fostering the deployment of advanced vehicle-vehicle and vehicle-infrastructure communications that aim to enhance highway efficiency and safety by reducing vehicle accidents.
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,800 employees located in 194 offices and in 42 countries.