RealBird announces the release of a new, upgraded RealBird Publisher, a tool for creating and marketing real estate listing websites.
Redwood City, CA. (April 06 2007) – RealBird, a leading provider of Internet marketing tools for the real estate industry announces today the release of the new RealBird Publisher, an innovative, fully web based and cost-effective product to help Listing Agents maximize the online exposure for their listings.. The new RealBird Publisher incorporates several novel new features and capabilities.
For less than $9/month, Listing Agents can create as many single property websites as they require and have the listing information automatically published to web portals. For every listing an agent gets, they can get incremental online exposure for themselves and their listing. In addition, the RealBird Publisher also helps the Listing Agent get exposure in the search engines by automatically optimizing the property web site for keyword searches.
More details can be found at http://www.RealBird.com
The Growing Importance of Effective Property Web Sites for Lead Generation
The downturn in the real estate market has forced agents to beef up their marketing services to be competitive. With the new RealBird Publisher, agents can now create a dedicated property website for every listing for one flat fee per year ($99). Other property website solutions cost up to $99/year for a single listing! This made it cost prohibitive for a listing agent to commit to creating a property website for every listing. But now with the RealBird Publisher, a Listing Agent with 15 listings just pays $99, rather than the $1500 they would have previously to get a website for each listing. Property websites can be linked from the agent’s own website. In addition, an agent can obtain a domain name and point the domain to the property website (for example: www.111MainStreet.com).
Single Web Site vs. Multiple Web Site Strategy
Real estate agents and companies are all trying to be seen in the search engines. Most agents have a website and think that’s all they need but soon realize that it’s hard to get people to visit their site. Listing Agents have an advantage over other agents as they can implement a Multiple Web Site Strategy. If an agent has 15 listings, they can have 15 additional websites (plus their own main site), thus significantly increasing their chance of out-competing an agent with only one, static website.
But having 15 websites doesn’t mean necessarily that you automatically benefit from them. One has to optimize them for the search engines. The RealBird Publisher property websites are built with Search Engine Optimization (SEO) in mind.
The RealBird Publisher allows listing agents to easily add video and other multimedia presentation of their listing to the property website. If an agent has a blog, the RealBird Publisher will integrate (stream) the recent blog headline posts into the Property Web Site creating additional visibility. For photos, the Publisher showcases the listing by displaying the listing photos at 800 pixels wide, which is 2 ½ times larger than Realtor.com. Since photos are what buyers want to see most when they look at real estate on the Internet, the RealBird Publisher provides a way to “wow” these buyers with impressive, larger photo displays.
Property Web Site Features:
– Inline street, aerial, hybrid and topology maps
– Integrated, private labeled driving directions
– Ability to add inline multimedia presentations from sites such as YouTube, Google Video, Yahoo Video, Veoh, VideoEgg, TurnHere, and PhotoBucket etc.. Multiple videos supported
– Property description, neighborhood info, link to virtual tours.
– Streamed-in inline blog headline integration
– Photos with 800×600 pixel sizes – slide show style
– One-click social bookmarking with the major social bookmarking sites
– Email forwarding for viral marketing
– Automatic search engine optimization
– Automatic creation of meta tags
– ValPak coupons available on map
– Local school information
– Listing distribution: automatic publishing of listing to portals (Google Base, , Edgeio.com, Oodle.com, Lycos.com, Vast.com).
Visit http://www.RealBird.com for more information and examples
Christopher Thiemet, a St Louis based broker (http://www.saintlouiscity.com) commented: “Having only an agent website with IDX listing search has become quite ineffective today for generating leads – simply because everyone else offers pretty much the same thing. I rely heavily on property websites to generate more leads, and it works very well. The RealBird Publisher has become an indispensable marketing tool for me, and at $99/year flat fee a terrific bargain”
RealBird’s services ( http://www.realbird.com ) include listing marketing and lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The RealBird Publisher provides an easy-to-use Property Website builder with syndication to 3rd party classified sites. The RealBird Map-based Search service couples the traditional, form-based MLS search with the ability to browse listings on a street or aerial map. RealBird has over 8,000 members and also provides mapping services to leading broker portals and virtual tour providers