Brand Icons Bring Restaurant, Hotel, Gas Station and Recreation Locations To Life With At-A-Glance Name Brand Recognition
July 31, 2006, Boston ? Tele Atlas, a leading global geographic content provider, announced today it has added McDonald?s USA to its expanding list of brand icons now available with its digital maps. Application developers in the automotive, personal and wireless navigation systems markets can now highlight points of interest with a wide range of easy-to-view icons covering the world?s most popular food, gas, lodging, recreation and retail establishments. The icons, locations for which are added regularly, give end users the choice to instantly identify nearby services based on well-known business logos.
Brands available with Tele Atlas maps include: Arby?s, Bennigan?s Grill & Tavern, Chili?s, Olive Garden Italian Restaurant, Red Lobster, Subway and Wendy?s Old Fashioned Hamburgers restaurants; Chevron, Phillips 66, Shell Oil Company and Texaco gas stations; Comfort Inn, Doubletree, Hilton Hotels, Holiday Inn Hotels ? Resorts and Motel 6 lodging facilities; and Circuit City, Comp USA, FedEx Kinkos, Target and Wal-Mart retail stores.
“Our brand icon program helps hungry or sleepy drivers quickly locate their preferred restaurants and hotels, without having to scroll through a long list of options that aren?t easily recognizable,? said Jay Benson, vice president of Business Development at Tele Atlas. ?It?s part of our strategy to blend ever richer and useful content with our digital maps, so that mobile navigation system users can find the products and services most important to their daily lives.”
“Having our restaurants branded in navigation devices that use Tele Atlas data allows customers to easily identify our closest locations and navigate to them,? said Georgina Roy, director of Marketing Entertainment Alliances for McDonald’s USA. ?This location-based branding initiative is an exciting new way to promote our restaurants in the rapidly growing location-based services space.”
About Tele Atlas
Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that power the world?s most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.
About McDonald?s USA
McDonald?s USA, LLC is the leading foodservice provider in the United States, serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald?s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald?s, visit www.mcdonalds.com.