Company Buys Marketing Module of BENEFIT
KIRYAT BIALIK, Israel and LAS VEGAS, May 11, 2005 — Integrated Software Development Ltd., a provider of enterprise software aimed at small- and medium-sized enterprises, today announced the sale of BENEFIT to Ofek Aerial Photography and Mapping Company
Ofek is a world leader in aerial photography, particularly in geographic applications. With a large base of international sales, the company was in need of a CRM system to properly manage their marketing efforts. “Ofek saw a demonstration of our marketing module of BENEFIT and realized that it offers all the power and flexibility they need to operate their marketing operations,” says Moti Maram, ISD’s CEO. “Particularly in their field, where the marketing team is so dispersed, BENEFIT brings sophisticated management tools to Ofek.”
The company also purchased ISD’s web-based management module, enabling the creation of real-time data on marketing and customers from any location in the world. Ofek offers a wide range of services, consisting of aerial photography, mapping and scanners, geographic information systems (GIS) and satellite imagery. Because of their advanced service offering and vast experience, Ofek’s clients include municipalities, industries, governments and even large multi-national organizations. “We know that BENEFIT is going to simplify and improve Ofek’s marketing efforts, giving them a fantastic opportunity to grow their business even further,” notes Maram.
BENEFIT is an off-the-shelf solution that is geared towards small- to mid-sized customers in service-intensive industries. It offers the power and many of the features found in custom-made CRM and ERP enterprise systems at a fraction of the cost. BENEFIT includes many CRM functions serving the needs of organizations for greater internal efficiency, cost control, and customer service quality.
ISD Ltd. is an Israeli software company providing enterprise software that enables small- and medium-sized enterprises to optimize functions such as workforce management, contact center operations and asset management. The easy-to-employ solution, BENEFIT, includes many Customer Resource Management (CRM) functions with the focus on customer need for greater internal efficiency, cost control and maintaining customer service quality. BENEFIT is already used by over 3,000 users in more than 200 organizations across a wide range of functions and industries.