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While shopping people like to gather information regarding a product before purchasing it. They are able to gain this knowledge by physically going to a store and touching the product, observing it from every angle.
This is the major disadvantage that online stores face when competing with brick and mortar stores. Let’s face it, while shopping online we have all seen low quality product images, or were incapable of seeing the particular details that would answer questions or concerns you may have about the product.
Online retailers need to overcome the challenge of shoppers not being able to physically touch a product, doing so visually through amazing product photos.
Numerous websites still attempt to sell their goods using sub-par product images.
But why not grab shopper’s attention through 360° rotational product imagery?
This not only gives them the sense that the product is right at their fingertips, but is far more effective than text.
It used to be that only large scale retail marketers had the financial means to hire studios that could produce this type of photography, further widening the competitive gap between them and smaller ecommerce businesses.
Glo3D has developed innovative technology which will level the playing field, and help ecommerce store owners with taking a conventional product photo and transform it into a spectacular one.
Through the Glo3D 360 product photography app and a mobile device, anyone is capable of capturing, editing and posting 360° product images, all with the push of a button.
Glo3D makes creating 360° product views quick, simple and above all, affordable. Interactive 360-degree panoramic product views give online merchants a competitive edge as it helps bring the in-store experience to the ecommerce space to the growing number of online shoppers. It’s the perfect solution for online shop owners looking for better product display and higher degree of product transparency.
Make Your Ecommerce Store Stand Out
The challenge of online marketing is to grasp the consumer’s attention. Using visually superior images that show every angle of your product, through the use of 360° rotation, will provide complete transparency about what you are selling, allowing the consumer the closest experience to actually being in a retail store.
Other Advantages of Using 360° Images
Giving customers the opportunity to shop your ecommerce site through 360° product photography will not only enhance their experience, but will permit consumers to educate themselves on the products you are offering. The more questions they have that can be answered will reduce the likelihood of them returning their purchase.
Your ecommerce business has an unique opportunity with 360° product views to save money by avoiding expensive returns, generate sales through complete transparency and increase your site’s conversion rates; all while improving customer satisfaction.
360 product photography shouldn’t have to be complicated and expensive. Visit Glo3D for more information on how 360 product photography can assist in helping to improve product display and transparency for your online store to help increase site engagement and conversion.