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Even if you’ve gone to a prestigious university to get your bachelor of business administration and start your own business, there are a lot of things that you’ll need to learn about in order to be successful in the long run. And because technology plays such a huge role in how business gets done these days, if you aren’t tech savvy or at least interested and educated in the latest tech solutions, you might run into quite a few problems. So keep reading to learn about some of the technology that every business owner should know about today.
VoIP Phone Systems
VoIP stands for Voice over Internet Protocol, and it is a great way for business professionals to communicate with their customers. It will give your company call forwarding and toll-free voice calling for your customers, and this tech could also be used to set up an automated help desk. Beyond that, it could be integrated with your preferred cloud service in order to monitor both outgoing calls and incoming calls. And it could even monitor data usage too so that you can really stay on top of what you can do to make your business even more efficient. Overall, both large and small companies could benefit from this type of communication technology.
Marketing Automation Software
Another smart move would be to invest in marketing automation software for your business to use in order to reach your target audience with greater ease and efficiency. Basically, this software makes it easier for a company to conduct its marketing activities without the need to hire expensive marketing experts, so if you are operating on a tight budget, this is a great piece of technology that you can take advantage of. Basically, you could use this software to acquire leads, to segment your target audience, to provide appropriate messages to every market segment, and much more.
Customer Service Chatbots
Providing a chat feature to provide customer service is a great idea, but chatbots are also making it a snap to keep customers satisfied when your chat customer service reps are not available. With a chatbot, a computer program uses artificial intelligence in order to have a simple conversation with a customer. The right chatbot could help your customers find specific products in your online store, locate information about your products, and locate physical business locations that they can visit, as a few examples. You can decide what your chatbot could do for your customers, and your customers will surely appreciate being able to get answers quickly when they need them at all hours of the day and night while they research and shop online.
Once you start to dive into all of the modern technology that is available to all business owners today, it becomes clear that failing to keep up with technological advancements could cause your company to fall behind the competition. So in addition to the tech discussed above, be sure to keep your eyes out for more innovations that make running a business easier.