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No huge surprise here I guess as research has shown that men and women differ in their use of mobile social media. For example, 38% of women play games on their smartphones and they outnumber men by 10%, 13% of men use social media for dating in comparison to only 7% of women, and 71% of women on Facebook are willing to ‘like’ a brand for deals. Only 18% of men do that. Apparently, the gender difference revolves around three distinct areas: our personal and professional relationships, the need for information and entertainment, and consumer behavior.
From the research, surprisingly, women ignore paid advertising more often than men. This makes sense because women in general are more conscious of their social circle and ads are intrusive strangers. Moreover, women seem to use their smartphones in more ways than men.
Some of the findings shared in the infographic include:
- Men outnumber women for using social media for business reasons
- Women prefer photos and videos
- Men prefer access to deals
- Women prefer interacting with brands
- Women ignore mobile ads more often than men