60% of developers are below the “app poverty line” earning less than $500 per app per month

Some interesting research from VisionMobile reveals tredns and revenue opportunities based on mobile platform.  Vision Mobile has a new Developer Economics Q1 2014 report based on a survey of 7,000 app developers in 127 countries.

As might be expected, iOS and Android are very dominant and iOS remains as top revenue earner. However, if you want apps to provide revenue, read on.

The ecosystem was worth $68 billion in 2013 and is projected to grow to $143 billion in 2016. This seems like a huge incentive for companies to take up mobile if they haven’t done so already. However, where’s the money? We are told…

“60% of developers are below the “app poverty line”, i.e. earn less than $500 per app per month”

How can this be? How can such a large, tens of billions, market result in such a low income per app? The report provides some extra insights on the revenue distribution across and within platforms…

visionmobilerevenuedistribution.png

Even on iOS, a few apps (mainly games I guess) represent the majority of the income. So why do developers continue to develop apps when they aren’t likely to make any money? The report provides some insights on developer motivations

 

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Glenn is a geographer and a GIS professional with over 20 years experience in the industry. He's the co-founder of GISuser and several other technology web publications.


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