Spatial Media Feature – Autodesk University 2012 – A Perspective

This article comes via our sister property at – thanks to Joe Croser who was in attendance at AU2012

Last month I attended Autodesk University (AU) for the third-time. I was there to support two Oundle Group clients who were exhibiting on the show floor.  I‘ve attended AU twice before:  once in 2004 when I attended wearing a ‘press hat’ and enjoyed back stage access to many key industry execs including the current CEO, Carl Bass; and once in 2010 when I attended wearing my ‘Pointools hat’ as we manned our booth on the exhibit floor.

Even though my three Vegas-visits for AU are separated by eight (very swift) years, a common topic unites them all – Revit.  While there is no doubting Autodesk’s success with Revit (it is by far and away the most widely used 3D model creation software for BIM workflows) it hasn’t been adopted quite as fast as Autodesk might have hoped.

In 2004 I recall Bass speaking with great excitement about Revit.  We discussed the likely speed of market adoption and disagreed.  So totally convinced by the benefits of BIM, Bass predicted that a majority of building designers would (by 2009) be using Revit while I argued that it would take at least a generation.  For ‘Total Adoption’ (i.e. more than two-thirds of all users) I claimed that the graduates of 2009 would need to have advanced into key decision-making roles in practice; I said that it would take a generation.  So far I am more right – if ‘more right’ is measurable.

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Editor (18230 Posts)

Glenn is a geographer and a GIS professional with over 20 years experience in the industry. He's the co-founder of GISuser and several other technology web publications.

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