Social Tip – Seven Must-Have Whiteboard Sessions for Social Media Strategists in 2012

New Guide outlines Top Areas of Opportunity for Enterprises and Agencies to Make Social Business a Reality

AUSTIN, Texas, Jan. 24, 2012 — As corporate social media strategists enter 2012, many are likely already starting to execute their social media plans and implement new strategies and campaigns to help make their social media initiatives more effective over the next 12 months.  However, with social business quickly becoming a reality at many organizations, corporate social strategists face an ever-changing landscape of platforms and technologies and are being tasked with creating integrated social media initiatives that span the enterprise to help fulfill larger business objectives.  

To help ensure the success of these initiatives, Spredfast compiled feedback from customers, partners and industry leaders from organizations such as Altimeter Group,, Edelman Digital, Social: IRL, MarketingProfs and Social Media Explorer on what their top social media goals are for the coming year to create "The 7 Whiteboard Sessions Every Social Media Strategist Needs to Have in 2012."  The guide outlines the top areas of opportunity for social media practitioners to expand their social efforts across the enterprise.  It provides the assessment metrics, discussion points and questions to consider when working toward achieving each objective for a more strategic social business presence. 

The essential seven whiteboard sessions each social media strategist should schedule and think through in 2012 include:

  • Gaining Insight about your Social Customer
  • Adopting Social Media Company-Wide
  • Operationalizing Social Media with Workflows and Processes
  • Getting the Most Out of Your Great Content
  • Delivering Better Customer Experiences
  • Integration
  • Showing a Return on Social Media


Download the Guide

Social media strategists can download the guide at:

Join the conversation

Enterprise companies, brands and agencies can join the discussion to share what their top social media priorities and objectives are for 2012 by commenting on the Spredfast blog, by using the Twitter hashtag #7sessions and by following @Spredfast for additional ideas and discussions.

About Spredfast:

Based in Austin, Texas, Spredfast provides social business software for social media management that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube, and Foursquare. Some of the enterprise and agency adopters on board with Spredfast include AARP, Nokia, Bayer, HomeAway, Porter Novelli, ING Direct and AGAIN Interactive. For more information, visit

Editor (18230 Posts)

Glenn is a geographer and a GIS professional with over 20 years experience in the industry. He's the co-founder of GISuser and several other technology web publications.

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