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New service provides consumer-friendly location-targeted advertising on mobile devices; enables publishers and developers to monetize apps
BEIJING, April 27, 2011 — Global Mobile Internet Conference — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, launched its location-based mobile ad network, NAVTEQ LocationPoint, in China today. NAVTEQ LocationPoint is a rich and interactive consumer-engagement experience that delivers hyperlocal ads to mobile consumers as they approach local businesses. Built-in features such as "click to map" can guide consumers to the doorstep of those advertisers.
NAVTEQ LocationPoint leverages NAVTEQ’s location content and capabilities, which span mobile, automotive, web, and enterprise applications. Global users depend on the NAVTEQ map 100 million times a day. For publishers and developers, LocationPoint enables monetization of high-value apps with location-based ads, special offers and coupons that studies show consumers value (MRSI 2009).
Platform independent, NAVTEQ LocationPoint can be utilized with any connected portable navigation device or mobile phone application to deliver highly-targeted, relevant and interactive advertising to end users. LocationPoint advertising provides built-in calls to action such as "click to map"—where users can be guided step by step and turn by turn to local merchants.
Publishers can choose between two APIs to join the network; LocationPoint REST API provides deeper customization options, while the just-launched WebApp API enables delivery of ads via HTML5 to iOS and Android apps. Publishers can learn more and access APIs enabling network access via NAVTEQ Network for Developers at www.nn4d.com.
"LocationPoint provides advertisers with a dynamic new medium to reach on-the-go consumers with more relevant, high-impact advertisements," said Chris Rothey, vice president, NAVTEQ. "The platform enables publishers to explore new revenue streams for their high-value content while adding value to the consumer experience."
NAVTEQ counts some of the world’s largest providers of location-based services among its publishers. As providers of map and location content to major handset makers, mobile operators, mobile application developers and automotive companies, NAVTEQ provides an ad ecosystem which includes a patented geo-fencing ad platform, turnkey ad sales and creative services.
In its 2011 Mobile Trends study, Forrester Research predicts a surge in mobile ad spending in 2011. "Forrester expects marketers around the world to finally allocate dedicated resources to mobile. In the US, for example, Forrester forecasts that marketing spend on mobile display ads and search will pass $1 billion in 2011." (Mobile Trends 2011)
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 213 offices in 50 countries.
For more information on NAVTEQ Media Solutions, please visit www.navteqmedia.com or follow us on Twitter at @NAVTEQMedia.
NAVTEQ and LocationPoint are trademarks in the U.S. and other countries. All rights reserved. Other trademarks are the property of their respective owners.