Real Estate industry’s only quarterly-updated demographic information now available

SRC Adds Quarterly Demographic Estimates to

Orange, Calif. – September 3, 2008 – SRC, LLC, a leading software developer and provider of spatial business intelligence technology, announces that Synergos' STI: PopStats, the leading quarterly demographic estimate, is now available through a Software-as-a-Service subscription model on SRC's


With the most up-to-date estimates, PopStats is the only service that can offer quick turnaround on demographic shift data due to factors such as natural disasters and economic fluctuations. Accurate data can deliver insight into changing behaviors and patterns, such as Americans driving less miles to frequent their favorite retail stores or restaurants than in the past. A recent Federal Highway Administration report indicated that U.S. drivers lowered their habits by more than 53 billion miles from November 2007 to June 2008 compared with the previous eight-month period.


The PopStats demographic population information will include over 1000 variables, such as income, age, education, ethnicity, consumer expenditure, race, birth and death rates, transient and seasonal estimates, occupation and employment statistics and home values.


"No other data provider offers quarterly population estimates," said Dean Stoecker, CEO of SRC. "When dealing with rapidly changing markets, it is critical to have access to the most up-to-date information to substantiate what is happening in real time in each market." subscribers can add the new data for an additional fee, and new customers have the ability to purchase the Synergos STI: PopStats data for $1,995 annually.


“ is the exclusive provider of national PopStats data, updated quarterly, in an online service offering,” said Robert Welsh, president of Synergos. “The combination of PopStats and provides a powerhouse of information that is critical for any type of business.”


With increasing competition to discover new growth markets and understand which markets are in decline, real estate professionals need to have insight into precise population data in order to make fast-paced decisions. For example, in January of 2006 Synergos was the first company to provide updated data following Hurricanes Katrina and Rita, providing reliable estimates on regions especially impacted by the influx of evacuees.


With, real estate professionals now have a single source for the most relevant, accurate data on which to base site location selections and to remain one step ahead of the competition.


About Synergos Technologies, Inc.

Synergos Technologies provides progressive retailers, developers, and businesses desktop access to innovative demographic data at the most precise unit of geodemographic measurement – the neighborhood-level. Consumer-focused and location-dependent businesses gain greater precision and in-depth insight about consumers and businesses in their current and future markets. Since the launch of the company's flagship product, STI: PopStats, the company has continued to launch innovative demographic tools that are used by many of today's fastest-growing restaurants, grocery stores, telecom firms, and other businesses.


About SRC

SRC drives performance, profitability and insight through information accessibility solutions, enabling businesses to deploy best practices to the right people at the right time, lowering costs, improving efficiencies and increasing profits. SRC's geographic business intelligence software serves Fortune 500 companies and more than 240,000 users worldwide, delivering specialized consumer and market insight and seamlessly scaling between local, regional and global markets via desktop applications or over the Web. For more information, contact SRC at 888.836.4274 or visit

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