Markham, ON – July 30, 2007. DMTI Spatial (DMTI), a leading provider of enterprise location intelligence solutions, has enhanced the GeoPinpoint Suite™ software with additional address matching techniques.
Customer databases often contain valid addresses that are not being utilized due to minor data errors. Through the use of new address matching mechanisms and Soundex technology, GeoPinpoint Suite matches these problematic records to allow you to use them in map visualization, analysis and location based applications.
GeoPinpoint Suite attaches geographic coordinates to address data so that companies can visualize their data on a map; leading to the discovery of trends and patterns that are not evident when looking at a spreadsheet. The greater the number of successful address matches within a dataset, the more evident and accurate the emerging patterns become. The use of geocoding in business analytics is one important enabler of location intelligence.
GeoPinpoint Suite, which recently achieved Certified for Windows Vista status, uses geocoding techniques to ensure that customers realize the full benefits of their data. The newly added Soundex feature allows customers to accurately geocode records which contain misspellings in the address, municipality or point of interest (POI) data. A new addressing function has also been introduced to contend with problematic rural addressing in Canada. This type of functionality is crucial to obtaining higher rural address geocoding match rates, allowing you to make better business decisions.
“Having a variety of geocoding functions enables higher geocoding success rates allowing for the visualization of discrete customers and larger market patterns,” said Robert Szyngiel, Industry Strategist of DMTI Spatial. “Although interpolated geocoding is a mature technology, incremental improvements can still yield significant returns.”
For more information of DMTI Spatial’s innovative geocoding software, please visit:
About DMTI Spatial
DMTI Spatial has been providing industry leading location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTI’s world-class Location Hub™ platform uniquely identifies and cross-references a universe of location-based data. DMTI is the creator of the CanMap suite of geospatial data products, including CanMap® Streets and RouteLogistics, the gold standard for location data in Canada. DMTI also provides professional services and software tools bringing full solutions to the marketplace. For more information about Location Intelligence see: http://www.dmtispatial.com/location_intelligence/