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Webraska assists Sensis’ online mapping websites to support in excess of one million unique users per month.
Melbourne, Australia and Paris, France – June 28, 2004 – Webraska Mobile Technologies, the pioneering provider of GPS, voice-enabled wireless navigation applications and location-based services (LBS) solutions, and Sensis, the Australian leading directory, advertising, and information provider, are pleased to announce the successful integration of Webraska’s SmartZone™ Geospatial Platform to map enable their online presence, including the following sites:
White Pages www.whitepages.com.au
Yellow Pages www.yellowpages.com.au
Since the integration, Sensis has witnessed an increase of more than 30 per cent in page impressions driven in part by consumer satisfaction with Webraska-powered map rendering and superfast response times. The Whereis website has experienced 25 per cent growth in visitors this year to date. In the month of May, more than one million unique visitors came to whereis.com.au, and more than 10 million maps were served; further recognition that the site is Australia’s preferred mapping and direction site.
Mr Greg Ellis, General Manager Sensis Search, said: “We are really proud. For a niche website, to attract more than five per cent of the population in one month is a fantastic achievement! Such a result really speaks volumes for the site.”
“This comes as the result of a long term partnership initiated with Sensis four years ago” declared Kirk Mitchell, General Manager Webraska Australia. “Sensis selected Webraska thanks to the breadth of our product portfolio coupled with extensive local support. Our mission was to provide them with leading edge technology in the wireless and Internet market environment. We are pleased to have achieved our objective and look forward to launching new products and services with Sensis in the months ahead.”
Mr Ellis said: “Our objective is to be the leading supplier of profitable digital location-based and navigation services in Australia. Quite simply, Webraska’s technology provides the perfect match for Sensis’ outstanding content resources. Only this combination of our respective assets, technology and content allows us to create value for the end-user by providing feature-rich branded services. The strategic and marketing alignment between both companies is bearing its fruits, and we are on track for next steps and additional achievements”.
About the SmartZoneTM Geospatial Platform
The Webraska SmartZoneTM Geospatial Platform enables the provision of feature-rich location-based services and telematics applications through the industry’s most comprehensive set of navigation, route-optimisation, mapping, enhanced spatial searching, geocoding and reverse geocoding functions via XML and Java APIs. Platform architecture is fully redundant and can be scaled to handle requests from millions of active subscribers. In addition, Webraska provides full hosting facilities comprising fault-tolerant hardware configurations and industry-leading data centres to ensure maximum uptime.
Sensis Pty Ltd is a leading Australian local advertising and search company delivering a range of powerful, multi-channel solutions to more than 420,000 customers – the majority of which are SMEs.
Sensis is the advertising subsidiary of Telstra Corporation Limited and manages some of Australia’s most iconic brands such as White Pages®, Yellow Pages®, CitySearch and Whereis®.
® Registered trade mark of Telstra Corporation Limited. (ABN 33 051 775 556). CitySearch® and the CitySearch logo are registered trade marks of CitySearch Australia Pty Ltd (ABN 48 076 673 857). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for CitySearch® products for CitySearch Australia Pty Ltd and CitySearch Canberra Pty Ltd (ABN 89 082 883 485).
Webraska provides the advanced software solutions required to develop, integrate and deploy wireless GPS navigation and location-based services. Webraska’s carrier-grade offering includes the SmartZone™ Geospatial Platform, the SmartZone™ CallCenter, award-winning SmartZone™ Navigation and the SmartZone™ Wireless Application Suite including CityGuide, BuddyFinder, RoutePlanner and MapViewer.
Webraska has its worldwide headquarters in Paris, France, and offices around the world. The company currently powers the LBS and telematics offering of service providers in four continents, including Bell Mobility, Sensis (a subsidiary of Telstra, Australia), Telecom Italia Mobile, TMN, O2, Vodafone and Orange, and has partnerships with leading technology and content providers including HP, IBM, NAVTEQ, Nortel, Openwave, SAIC-Telcordia, Siemens and Varetis.
Webraska has long been recognized as a leading player in the location-based services and telematics worlds, winning awards from Unstrung Magazine, TIME, Business Week, Tornado Insider and Frost & Sullivan.
For more information visit: www.webraska.com
For more information please contact:
+44 (0) 20 7386 6200
+33 (1)39 12 88 00
Sensis Pty Ltd – Karina White
+61 (0)3 9201 4488